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Humor + Creative = Memorable Messages

by   |  August 25th, 2010
Business & Finance, Culture, Design, Just For Fun, Marketing, Photography, Print, Social Media, Writing


 

 
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By now you’ve seen the hilarious mashups of New Yorker cartoons with Kanye West tweets. If not, jump to Robert Mankoff‘s blog post to see samples of these and other cartoons that employ “the Incongruity Theory of Humor.”


Many of my favorite TV commercials use the Incongruity technique to create something that not only strikes your funny bone but makes you remember the advertised product/service. (Again, see Old Spice Man: The Man Your Man Could Smell Like.)


Remember “Think outside the box”? Today, you wouldn’t think of using that phrase with your clients, but you could offer to come up with something “crazy fresh.”


The next time you’re thinking up a new ad, design, or pitch, or even a new way of styling a photo shoot, think about how you might use the Incongruity Theory of Humor in your own work to create something memorable—something that “sticks.”


Something viral this way comes? (with apologies to Wm. Shakespeare)

Lainie Turner

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