Best marketing book EVER!

by   |  April 27th, 2010



You know, the kind of book you keep recommending to everyone. Or buying for everyone. So tell me, what is your favorite marketing book?

I’ll start: Duct Tape Marketing, by John Jantsch

Your turn!

Jeff Jimerson

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Reader comments (12)


All Marketers are Liars by Seth Godin gets my vote. It’s about how to tell remarkable, spreadable, and authentic stories. The kind that get your product noticed.

Matt Riopelle | April 29, 2010

Thanks Matt… in my Amazon shopping cart!

Jeff Jimerson | May 02, 2010

For me it’s Tribes by Seth Godin. He talks about the power of community in building a business today. Second best is On Beyond Zebra by Dr. Seuss (a metaphor for being extraordinary).

Bill Zipp | May 03, 2010

I love Dr. Seuss!!! Definitely will have to check that book out. Have you ever read Spin Selling by Neil Rackham? It was recommended to me recently. Sounds like it would be relevant for the type of stuff we sell (solutions, rather than one-off products).

Most of the comments on Amazon are positive, but some are very critical. My main source of doubt comes from the fact that it was written over 20 years ago, and there doesn’t seem to be many similar books written since. Do you have any experience with it?

Jeff Jimerson | May 06, 2010

Tribes was a great reminder that simple communication can have the larges impact – if you target the right people.

Danielle Anthony | May 06, 2010

Yes, Jeff, I’ve read SPIN Selling and trained some portions of it. It’s a classic, but written over 20 years ago so it’s a bit dated. I’ll bring in my copy. A better book is Jill Konrath’s Selling to BIG Companies or, a bit more complex book, CustomerCentric Selling. I would be happy to lead a reading group at the MAC on either of these two books.

Bill Zipp | May 06, 2010

You could buy another copy Jeff, but there’s one on your desk.

Matt Riopelle | May 12, 2010

Haven’t read it yet, so I won’t call it the best ever. But I heard Merlin Mann’s interview with Seth Godin about Seth’s new book, Linchpin: Are You Indispensable?, and am really looking forward to reading it. I want to learn how to quiet my lizard brain!

Donna McMaster | May 13, 2010

Thanks for the ideas, all. I just picked up a bunch of books for the WeBlog™ book bag, including three two titles that were mentioned here. You’ll have to wait ’till next week to find out which ones…

Jeff Jimerson | May 13, 2010

I love all of those mentioned, but the two I keep going back to are Godin’s Purple Cow and Meatball Sundae.

John | May 15, 2010

The 22 immutable laws of marketing. Good for the scientific approach.

Andy | May 16, 2010

John: I’ve got Meatball Sundae sitting here on my desk— just need to crack it open!

And thanks for the 22 Laws recommendation, Andy. Which of the 22 has had the biggest impact on how you’ve marketed your business?

Jeff Jimerson | May 17, 2010

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