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	<title>Comments on: Do you need to be understood?</title>
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	<description>Where creatives, guides and geeks collide</description>
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		<title>By: Lainie Turner</title>
		<link>http://www.madcollective.com/2010/do-you-need-to-be-understood/#comment-412</link>
		<dc:creator>Lainie Turner</dc:creator>
		<pubDate>Thu, 10 Jun 2010 22:50:41 +0000</pubDate>
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		<description>Matt, two things jump out at me in this post. 

1. Asking questions is only a start: it&#039;s asking the RIGHT questions that creates traction.

2. &quot;...testing, failing, retesting, tabling, and restarting&quot; can get us from &quot;I have this great idea&quot; to &quot;Now I know what the market actually wants.&quot;

Valuable stuff!</description>
		<content:encoded><![CDATA[<p>Matt, two things jump out at me in this post. </p>
<p>1. Asking questions is only a start: it&#8217;s asking the RIGHT questions that creates traction.</p>
<p>2. &#8220;&#8230;testing, failing, retesting, tabling, and restarting&#8221; can get us from &#8220;I have this great idea&#8221; to &#8220;Now I know what the market actually wants.&#8221;</p>
<p>Valuable stuff!</p>
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