No, wait. THIS is huge.

by Jeff Jimerson  |  July 22nd, 2010
Marketing


 

 
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OK, another totally rad video post. No rainbows this time, but nevertheless very huge. This one, however, got me thinking about marketing. Clearly, the world’s largest skateboard disaster was a publicity stunt. Some creative folks in the skateboarding industry built an obscenely large object to draw attention to themselves. It was a gimmick, and it worked. (2.5 million YouTube views in 15 days? Yeah, I’ll say it worked.) And, it’s worth pointing out they had lots of fun doing it.


Now, what sort of fun things can I/you/we do to attract more attention and get more business? Maybe instead of searching for new ways to become better, faster, cheaper, smarter, cooler, whatever-er… we should just start thinking a little bigger.

Jeff Jimerson

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Reader comments (4)

 

Let us make an over size model of ______ which we will use to get more business from _______ so we can all ______.


Ron | July 22, 2010

Silly boy, that’ll never work. We should make a _______ instead.


Jeff Jimerson | July 23, 2010

Let’s make a website where the type is all set at 192 points. That would *look* big. And the web copy would need to be *really* succinct.


Lainie Turner | July 25, 2010

I like it.


Jeff Jimerson | July 25, 2010
 


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