<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Madison Ave. Collective &#187; North Krimsly</title>
	<atom:link href="http://www.madcollective.com/author/northkrimsly/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.madcollective.com</link>
	<description>Where creatives, guides and geeks collide</description>
	<lastBuildDate>Fri, 30 Jul 2010 04:06:34 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Five Second Test</title>
		<link>http://www.madcollective.com/2010/five-second-test/</link>
		<comments>http://www.madcollective.com/2010/five-second-test/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 04:07:51 +0000</pubDate>
		<dc:creator>North Krimsly</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=771</guid>
		<description><![CDATA[The Five Second Test is a simple trick to see if people are picking  out the important things on your website. I’ve used this low-tech  approach to get useful feedback on how effective pages are.

It goes like this: give someone five seconds to look at a page, then  ask them what they [...]]]></description>
			<content:encoded><![CDATA[<p>The Five Second Test is a simple trick to see if people are picking  out the important things on your website. I’ve used this low-tech  approach to get useful feedback on how effective pages are.</p>
<p><br class="spacer_" /></p>
<p>It goes like this: give someone five seconds to look at a page, then  ask them what they remember about it.  If they aren’t remembering the  things you want, perhaps it would be helpful to change some of the  visuals to make important items stand out. Sometimes less is more and  reducing clutter can help too.</p>
<p><br class="spacer_" /></p>
<p>The other day I discovered a more high tech approach at <a href="http://fivesecondtest.com/">FiveSecondTest</a>.  There you can  upload a design and share with friends and colleagues to have them do  your test. You can also let random users take your test as well.</p>
<p><br class="spacer_" /></p>
<p>Whether you use the low tech or high tech approach, the five second test can be a  useful tool in your bag of tricks for creating an effective website.  What are some other approaches  you use to measure the effectiveness of individual pages on your site?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.madcollective.com/2010/five-second-test/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>New website!</title>
		<link>http://www.madcollective.com/2010/new-website/</link>
		<comments>http://www.madcollective.com/2010/new-website/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 04:40:51 +0000</pubDate>
		<dc:creator>North Krimsly</dc:creator>
				<category><![CDATA[Everything Else]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=692</guid>
		<description><![CDATA[New portfolio site released]]></description>
			<content:encoded><![CDATA[<p>After much anticipation (at least by me!), I&#8217;ve released my re-designed portfolio site at <a href="http://www.highintegritydesign.com">www.highintegritydesign.com</a>.  I built it using the <a href="http://www.expressionengine.com">ExpressionEngine</a> content management system, which has a steep learning curve but is incredibly powerful and flexible.  I was able to do everything I needed without writing a single line of PHP code.</p>
<p><br class="spacer_" /></p>
<p>Please feel free to check out the site and let me know what you think.  Everything should work except for the Search feature which I&#8217;m still working on&#8230;</p>
<p><br class="spacer_" /></p>
<p>-North</p>
]]></content:encoded>
			<wfw:commentRss>http://www.madcollective.com/2010/new-website/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Shopping cart demos at Corvallis e-tailing meetings</title>
		<link>http://www.madcollective.com/2010/shopping-cart-demos-at-corvallis-e-tailing-meetings/</link>
		<comments>http://www.madcollective.com/2010/shopping-cart-demos-at-corvallis-e-tailing-meetings/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 19:06:56 +0000</pubDate>
		<dc:creator>North Krimsly</dc:creator>
				<category><![CDATA[Everything Else]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=584</guid>
		<description><![CDATA[Greetings all,

I&#8217;m curious to learn more about eCommerce solutions local companies are using, so I worked with volunteers to put together shopping cart demos for the Corvallis E-Tailing group. Here are the demo dates, in case you are interested in attending:

Feb 17th Kevin Miller, WordPress with Shopp North Krimsly, FoxyCart

March 17th Jason Prothero, Magento Ben [...]]]></description>
			<content:encoded><![CDATA[<p>Greetings all,</p>
<p><br class="spacer_"></p>
<p>I&#8217;m curious to learn more about eCommerce solutions local companies are using, so I worked with volunteers to put together shopping cart demos for the Corvallis E-Tailing group. Here are the demo dates, in case you are interested in attending:</p>
<p><br class="spacer_"></p>
<p>Feb 17th<br /> Kevin Miller, WordPress with Shopp<br /> North Krimsly, FoxyCart</p>
<p><br class="spacer_"></p>
<p>March 17th<br /> Jason Prothero, Magento<br /> Ben Potter, X-Cart</p>
<p><br class="spacer_"></p>
<p>April (regular date is April 21st but may be changed to accommodate a guest speaker)<br /> Larkin Holavarri, CFWebstore</p>
<p><br class="spacer_"></p>
<p>The meetings are held at the Corvallis Benton Chamber Coalition, 420 NW Second Street, Corvallis, OR 97330, 541-757-1505.</p>
<p><br class="spacer_"></p>
<p><img class="alignnone size-full wp-image-587" title="shopping-cart" src="http://www.madcollective.com/wp-content/uploads/2010/02/shopping-cart.jpg" alt="" width="200" height="200"></p>
]]></content:encoded>
			<wfw:commentRss>http://www.madcollective.com/2010/shopping-cart-demos-at-corvallis-e-tailing-meetings/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Get your tints &amp; shades</title>
		<link>http://www.madcollective.com/2010/get-your-tints-shades/</link>
		<comments>http://www.madcollective.com/2010/get-your-tints-shades/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 22:24:46 +0000</pubDate>
		<dc:creator>North Krimsly</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Tips-n-Tools]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=289</guid>
		<description><![CDATA[Greetings everyone,
&#160;
As a designer, I find myself frequently needing to generate tints and shades from a color scheme. &#160;I didn&#39;t see an online tool for this and I wanted to get better at&#160;JavaScript/JQuery, so I wrote my own. I&#39;d be delighted if you had five minutes to look at it and tell me:
&#160;
1) is it [...]]]></description>
			<content:encoded><![CDATA[<p>Greetings everyone,</p>
<p>&nbsp;</p>
<p>As a designer, I find myself frequently needing to generate tints and shades from a color scheme. &nbsp;I didn&#39;t see an online tool for this and I wanted to get better at&nbsp;JavaScript/JQuery, so I wrote my own. I&#39;d be delighted if you had five minutes to look at it and tell me:</p>
<p>&nbsp;</p>
<p>1) is it useful, 2) does it work well for you, 3) any suggestions.</p>
<p>&nbsp;</p>
<p>The tool is at <a href="//www.highintegritydesign.com/tools/tinter-shader/">http://www.highintegritydesign.com/tools/tinter-shader</a>.</p>
<p>&nbsp;</p>
<p>Enjoy!</p>
<p>Thanks &mdash;North</p>
<p>&nbsp;</p>
<p><img alt="" src="http://www.madcollective.com/wp-content/uploads/2010/02/tinter-shader-screenshot.jpg" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.madcollective.com/2010/get-your-tints-shades/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
