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	<title>Madison Ave. Collective &#187; Design</title>
	<atom:link href="http://www.madcollective.com/category/design/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.madcollective.com</link>
	<description>Where creatives, guides and geeks collide</description>
	<lastBuildDate>Fri, 30 Jul 2010 04:06:34 +0000</lastBuildDate>
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		<title>Eleven percent + Custom after purchase paypal screen.</title>
		<link>http://www.madcollective.com/2010/11-details/</link>
		<comments>http://www.madcollective.com/2010/11-details/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 01:45:53 +0000</pubDate>
		<dc:creator>Ron Sparks</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=1532</guid>
		<description><![CDATA[I have noticed lately that the first part of projects seem to go fairly fast, but then when everything is 89% done, there are these 11% of details that I could just leave hanging.

Now maybe no one would notice, but all those small details mean the difference between a &#8220;B grade&#8221; website and an &#8220;A [...]]]></description>
			<content:encoded><![CDATA[<p>I have noticed lately that the first part of projects seem to go fairly fast, but then when everything is 89% done, there are these 11% of details that I could just leave hanging.</p>
<p><br class="spacer_" /></p>
<p>Now maybe no one would notice, but all those small details mean the difference between a &#8220;B grade&#8221; website and an &#8220;A grade website&#8221;. The thing I am finding tho is the closer you get to being  100% done with a website the long and hard things seem to be. I would go so far as to say that the first 89% of a project is about equal to the last 11% of project in terms of effort or time.</p>
<p><br class="spacer_" /></p>
<p><strong>This kind of art takes time, organization and dedication.</strong></p>
<p>Kevin Cornell one of my new favorite illustrators has a website that is great example of what that extra 11% looks like. <a href="http://www.bearskinrug.co.uk/">THE WEBSITE</a> (you will also find Kevin&#8217;s work all over <a href="http://www.alistapart.com/">AlistApart.com</a>)</p>
<p><br class="spacer_" /></p>
<p>This is the screen I landed on after making a PayPal purchase from Kevin&#8217;s store.</p>
<p><a href="http://www.bearskinrug.co.uk/" target="_blank"><img class="alignnone size-full wp-image-1534" title="Successful Payment" src="http://www.madcollective.com/wp-content/uploads/2010/07/Screen-shot-2010-07-26-at-5.58.52-PM.png" alt="" width="433" height="557" /></a><br />
 This type of customer care and detail in web design is inspiring to me. The thank you screen has a custom illustration and humor, even tho I have already bought a product. This kind of foresight and effort is noticed.</p>
<p><br class="spacer_" /></p>
<p>What makes Kevin&#8217;s  site is it’s attention to detail, which is something that take a lot of time, and to me means that someone cared a lot about there work, and about there customers. So kudos to that extra 11%.</p>
<p><br class="spacer_" /></p>
<p>**Look for Kevin&#8217;s art on the walls of the MAC soon.</p>
<p><br class="spacer_" /></p>
<p>Sites Sighted :<br />
 <a href="http://www.bearskinrug.co.uk/_store/" target="_blank"> Kevin Cornells the Illustrator »</a><br />
 <a href="http://www.alistapart.com/" target="_blank">A list Apart.com »</a></p>
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		<item>
		<title>Do typefaces really matter?</title>
		<link>http://www.madcollective.com/2010/do-typefaces-really-matter/</link>
		<comments>http://www.madcollective.com/2010/do-typefaces-really-matter/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 00:38:29 +0000</pubDate>
		<dc:creator>Lainie Turner</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Tips-n-Tools]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[calligraphy]]></category>
		<category><![CDATA[comic sans]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[Futura]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Papyrus]]></category>
		<category><![CDATA[typefaces]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[Verdana]]></category>
		<category><![CDATA[writing forms]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=1483</guid>
		<description><![CDATA[Once or three times a year, typefaces make it into the headlines.
Prompted by an outcry over the use of Papyrus for the subtitles in the movie AVATAR, this article from last week&#8217;s BBC News Magazine online relates the passions—pro and con—that were provoked. Various other heinous examples of crimes against typography are included.

In 2009, the Swedish [...]]]></description>
			<content:encoded><![CDATA[<p>Once or three times a year, typefaces make it into the headlines.</p>
<p><a rel="attachment wp-att-1496" href="http://www.madcollective.com/2010/do-typefaces-really-matter/papyrus/"><img class="size-full wp-image-1496 alignleft" title="papyrus" src="http://www.madcollective.com/wp-content/uploads/2010/07/papyrus.jpg" alt="sample of papyrus typeface" width="200" height="65" /></a>Prompted by an outcry over the use of Papyrus for the subtitles in the movie AVATAR, <a href="http://www.bbc.co.uk/news/magazine-10689931" target="_blank">this article</a> from last week&#8217;s BBC News Magazine online relates the passions—pro and con—that were provoked. Various other heinous examples of crimes against typography are included.</p>
<p><br class="spacer_" /></p>
<p>In 2009, the Swedish retail giant <a href="http://www.time.com/time/business/article/0,8599,1919127,00.html" target="_blank">IKEA changed its signature typeface</a> from Futura to Verdana—a font that had been created by Microsoft specifically for screen display.</p>
<p><br class="spacer_" /></p>
<p><a rel="attachment wp-att-1509" href="http://www.madcollective.com/2010/do-typefaces-really-matter/ikeatype/"><img class="alignnone size-full wp-image-1509" title="ikeatype" src="http://www.madcollective.com/wp-content/uploads/2010/07/ikeatype.jpg" alt="" width="433" height="358" /></a></p>
<p><br class="spacer_" /></p>
<p>As in other cases, widespread outrage ensued, with bloggers and tweeters madly weighing in:</p>
<p style="padding-left: 30px;">&#8220;On Aug. 26, Romanian design consultant Marius Ursache started an online  petition to get Ikea to change its mind. That night, Verdana was already  a trending topic on Twitter, drawing more tweets than even Ted Kennedy.&#8221;</p>
<p style="padding-left: 30px;"> </p>
<p>It must be noted that <a href="http://www.labbrand.com/brand-source/ikea-changes-typography-influences-brand-identity" target="_blank">some opinionators</a> were more sympathetic.</p>
<p><br class="spacer_" /></p>
<p>While typography has a rich history that goes back to the earliest written forms, new typefaces are always arriving on the market, making it tempting for designers to stray from the classic choices. And, sometimes, with good reason. Depending on the target audience and the branding message, it may be perfectly reasonable to select one of the very latest typefaces, especially if it can be effective across a wide variety of corporate needs—website, business cards, magazine and billboard advertising, price tags, serial number labels, Hi My Name Is badges, exterior and interior signage &#8230; the list goes on.</p>
<p><br class="spacer_" /></p>
<p>I found some great Best and Worst lists. Here&#8217;s <a href="http://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2009.php" target="_blank">one that I particularly like</a> because it includes my favorite two Worst examples—#2 and #3, where companies invested in a logo redesign when what they really needed was an overhaul in corporate practices.</p>
<p><a rel="attachment wp-att-1521" href="http://www.madcollective.com/2010/do-typefaces-really-matter/2009_worst_03_xe-4/"><img class="alignleft size-full wp-image-1521" title="2009_worst_03_xe" src="http://www.madcollective.com/wp-content/uploads/2010/07/2009_worst_03_xe3.gif" alt="Blackwater name change and logo redesign" width="433" height="231" /></a></p>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<p>If your scroll wheel (or your two-finger touchpad action) is in good shape and you have an extra half hour, check out these collections from <a href="http://www.smashingmagazine.com/" target="_blank">Smashing Magazine</a>, an online resource for web design.</p>
<ul>
<li><a href="http://www.smashingmagazine.com/2007/08/08/80-beautiful-fonts-typefaces-for-professional-design/" target="_blank">80 gorgeous typefaces for professional design</a>, in no particular order, based upon suggestions from designers and web developers all over the world (scroll past the well known fonts at the top of the list to see more unusual examples later in the list) </li>
<li><a href="http://www.smashingmagazine.com/2008/03/20/60-brilliant-typefaces-for-corporate-design/" target="_blank">60 effective typefaces for corporate design</a>, offering a much quirkier selection than the first list</li>
<li><a href="http://www.smashingmagazine.com/2009/04/15/30-brilliant-typefaces-for-corporate-design/" target="_blank">30 <em>new</em> typefaces</a> for corporate design—just what it says: <strong>new</strong> typefaces </li>
</ul>
<p><br class="spacer_" /></p>
<p>I saved the best for last, but this one isn&#8217;t strictly typography. If you have read this far, you may be interested in two visually engaging articles on Writing Systems And Calligraphy Of The World. Part 1 is <a href="http://www.smashingmagazine.com/2010/05/18/the-beauty-of-typography-writing-systems-and-calligraphy-of-the-world/" target="_blank">here</a>, and part 2 is <a href="http://www.smashingmagazine.com/2010/06/22/the-beauty-of-typography-writing-systems-and-calligraphy-part-2/" target="_blank">here</a>. My bet is, you&#8217;ve never seen such an array of writing samples from so many historical language roots and from virtually every corner of the world.</p>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<div id="attachment_1525" class="wp-caption alignleft" style="width: 443px"><a href="http://15levels.com/art/armeniancalligraphy/"><img class="size-full wp-image-1525" title="calligraphy2431" src="http://www.madcollective.com/wp-content/uploads/2010/07/calligraphy2431.gif" alt="Calligraphy from illuminated Armenian Gospel manuscript" width="433" height="443" /></a><p class="wp-caption-text">Calligraphy from illuminated Armenian Gospel manuscript</p></div>
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<p><em>(Bonus points if you noticed which typeface I used in the numbers in my thumbnail illustration at the top.)</em></p>
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		<title>Infographic &amp; twitter on video!</title>
		<link>http://www.madcollective.com/2010/infographic-twitter-video/</link>
		<comments>http://www.madcollective.com/2010/infographic-twitter-video/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 16:33:07 +0000</pubDate>
		<dc:creator>Ron Sparks</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=1447</guid>
		<description><![CDATA[There is a very inspirational blog at Co.Design which houses all kinds of innovative prototype designs and concepts. Today upon landing on this site there was a very interesting post about an info graphic package that Alan Mislove has created.

He used 300 million tweets in real time to map mood in a kind of heat [...]]]></description>
			<content:encoded><![CDATA[<p>There is a very inspirational blog at <a href="http://www.fastcodesign.com/">Co.Design</a> which houses all kinds of innovative prototype designs and concepts. Today upon landing on this site there was a very interesting post about an info graphic package that <a href="http://www.ccs.neu.edu/home/amislove/">Alan Mislove</a> has created.</p>
<p><br class="spacer_" /></p>
<p>He used 300 million tweets in real time to map mood in a kind of heat map fashion. <br />
 Well I am not sure what this means its interesting to look at.</p>
<p><br class="spacer_" /></p>
<p>There does seem to be more and more of these large data aggregation and I am skeptic of how much I should read into it. Check out the video and a few other posts below.</p>
<p><br class="spacer_" /></p>
<p><img class="alignnone size-full wp-image-1458" title="the key to twitter moods" src="http://www.madcollective.com/wp-content/uploads/2010/07/Screen-shot-2010-07-24-at-9.59.36-AM.png" alt="" width="500" height="37" /></p>
<p>
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="498" height="303" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ujcrJZRSGkg&amp;hl=en_US&amp;fs=1?rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="498" height="303" src="http://www.youtube.com/v/ujcrJZRSGkg&amp;hl=en_US&amp;fs=1?rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object>
</p>
<p>» <a href="http://www.newscientist.com/article/dn19200-twitter-mood-maps-reveal-emotional-states-of-america.html">Article on New Scientist</a></p>
<p>» <a href="http://www.fastcodesign.com/1661966/infographic-of-the-day-twitter-tracks-the-entire-countrys-mood">Article on Fast Company Blog</a></p>
<p>» <a href="http://www.ccs.neu.edu/home/amislove/">Alan Mislove</a></p>
]]></content:encoded>
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		<title>Tech + design + running = Nike+</title>
		<link>http://www.madcollective.com/2010/tech-design-running-nike/</link>
		<comments>http://www.madcollective.com/2010/tech-design-running-nike/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 02:37:23 +0000</pubDate>
		<dc:creator>Ron Sparks</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Personal Development]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=1404</guid>
		<description><![CDATA[Tech in my life
Ok so Nike+ is an amazing little bit of technology that I have been using. No, it&#8217;s not that new, but there website is! Basically it&#8217;s a tool to track your runs, one part in or on your shoes and the other a watch you strap on a add on for your [...]]]></description>
			<content:encoded><![CDATA[<h2><strong>Tech in my life</strong></h2>
<p>Ok so Nike+ is an amazing little bit of technology that I have been using. No, it&#8217;s not that new, but there website is! Basically it&#8217;s a tool to track your runs, one part in or on your shoes and the other a watch you strap on a add on for your iPod/iPhone. I use the watch which has a removable USB port.</p>
<p><br class="spacer_" /></p>
<h2><strong>I love user experience </strong></h2>
<p><strong> </strong> I went for a run a few days ago and I ran the fastest mile I have yet to run using nike+.  I plugged in my usb watch, it loaded the workout, pulled up the website but before showing me my run data a video pops up, a famous run tells me &#8220;I know fast when I see it, congratulation on your fastest mile yet&#8221; the screen closes, and well its kind of cheese its kind of awesome to. The site is easy to use and it feels&#8230; fun and fast.</p>
<p><br class="spacer_" /></p>
<h2><strong>A Little History</strong></h2>
<p>Last year I ran a marathon (hardest thing I&#8217;ve ever done) and a half marathon, much nicer : ).  During this time I was running with my iPhone and tracking with GPS, running 16 miles well holding and iPhone is not so great. Nike+ is small and well it&#8217;s not GPS the benefit is when its cloudy nike+ still works, and its very light.</p>
<p><br class="spacer_" /></p>
<h2><strong>Design is what makes the product</strong></h2>
<p>I&#8217;ll just say that the nike+ site has &#8220;top shelf&#8221; design and interface, take a look.</p>

<a href='http://www.madcollective.com/2010/tech-design-running-nike/photo-on-2010-07-22-at-19-53/' title='Photo on 2010-07-22 at 19.53'><img width="200" height="200" src="http://www.madcollective.com/wp-content/uploads/2010/07/Photo-on-2010-07-22-at-19.53-200x200.jpg" class="attachment-thumbnail" alt="" title="Photo on 2010-07-22 at 19.53" /></a>
<a href='http://www.madcollective.com/2010/tech-design-running-nike/nike-dashboard2/' title='Nike+ Dashboard2'><img width="200" height="200" src="http://www.madcollective.com/wp-content/uploads/2010/07/Nike+-Dashboard2-200x200.jpg" class="attachment-thumbnail" alt="" title="Nike+ Dashboard2" /></a>
<a href='http://www.madcollective.com/2010/tech-design-running-nike/nike-dashboard3/' title='Nike+-Dashboard3'><img width="200" height="200" src="http://www.madcollective.com/wp-content/uploads/2010/07/Nike+-Dashboard3-200x200.png" class="attachment-thumbnail" alt="" title="Nike+-Dashboard3" /></a>
<a href='http://www.madcollective.com/2010/tech-design-running-nike/sneaky-astro_ron-sparks/' title='sneaky-astro_ron-sparks'><img width="200" height="200" src="http://www.madcollective.com/wp-content/uploads/2010/07/sneaky-astro_ron-sparks-200x200.png" class="attachment-thumbnail" alt="" title="sneaky-astro_ron-sparks" /></a>
<a href='http://www.madcollective.com/2010/tech-design-running-nike/nike-dashboard/' title='Nike+ Dashboard'><img width="200" height="200" src="http://www.madcollective.com/wp-content/uploads/2010/07/Nike+-Dashboard-200x200.jpg" class="attachment-thumbnail" alt="" title="Nike+ Dashboard" /></a>
<a href='http://www.madcollective.com/2010/tech-design-running-nike/photo-on-2010-07-22-at-19-52/' title='Photo on 2010-07-22 at 19.52'><img width="200" height="200" src="http://www.madcollective.com/wp-content/uploads/2010/07/Photo-on-2010-07-22-at-19.52-200x200.jpg" class="attachment-thumbnail" alt="" title="Photo on 2010-07-22 at 19.52" /></a>
<a href='http://www.madcollective.com/2010/tech-design-running-nike/photo-on-2010-07-22-at-19-53-2/' title='Photo on 2010-07-22 at 19.53 #2'><img width="200" height="200" src="http://www.madcollective.com/wp-content/uploads/2010/07/Photo-on-2010-07-22-at-19.53-2-200x200.jpg" class="attachment-thumbnail" alt="" title="Photo on 2010-07-22 at 19.53 #2" /></a>

<h2>
<p><br class="spacer_" /></p>
<p>Anyways I am not a fast running, but I love it so if any one wants to go on a jog let me know. Currently using this new website to train for a 10K!</p>
</h2>
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		<title>Our newest service: Retro Websites</title>
		<link>http://www.madcollective.com/2010/our-newest-service-retro-websites/</link>
		<comments>http://www.madcollective.com/2010/our-newest-service-retro-websites/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 00:00:27 +0000</pubDate>
		<dc:creator>Matt Riopelle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Just For Fun]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=1336</guid>
		<description><![CDATA[You tried to forget it asked for it! The MAC is has taken the best of what made the 1990&#8217;s internet great and offering it for your next website design. Get your monophonic playlists ready and let&#8217;s get Geocities &#8211; ized!

Here&#8217;s a preview of what&#8217;s in store. We took our website and gave it some [...]]]></description>
			<content:encoded><![CDATA[<p>You <span style="text-decoration: line-through;">tried to forget it</span> asked for it! The MAC is has taken the best of what made the 1990&#8217;s internet great and offering it for your next website design. Get your monophonic playlists ready and let&#8217;s get Geocities &#8211; ized!</p>
<p><br class="spacer_" /></p>
<p>Here&#8217;s a preview of what&#8217;s in store. We took our website and gave it some <a href="http://wonder-tonic.com/geocitiesizer/content.php?theme=2&amp;music=7&amp;url=www.madcollective.com" target="_blank">vintage sauce</a>.</p>
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		<title>Behind the screens with Craft Svcs’ Truen Pence</title>
		<link>http://www.madcollective.com/2010/interview-with-craft-svcs-truen-pence/</link>
		<comments>http://www.madcollective.com/2010/interview-with-craft-svcs-truen-pence/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 15:00:43 +0000</pubDate>
		<dc:creator>Jeff Jimerson</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=1207</guid>
		<description><![CDATA[It’s been about two years since Truen and Julia Pence left their Midwest roots in search of greener, wetter pastures in Corvallis, Oregon. He landed a graphic design position at Oregon State University. She now teaches printmaking at Pacific University and Oregon Coast Community College. Together, they discovered tall trees and the Pacific Ocean—as well [...]]]></description>
			<content:encoded><![CDATA[<p>It’s been about two years since <strong>Truen and Julia Pence</strong> left their Midwest roots in search of greener, wetter pastures in Corvallis, Oregon. <em>He</em> landed a graphic design position at Oregon State University. <em>She</em> now teaches printmaking at Pacific University and Oregon Coast Community College. Together, they discovered tall trees and the Pacific Ocean—as well as a new way of sharing their creative passion. They call it <strong><a href="http://craftsvcs.com/" target="_blank">Craft Svcs. Design Co.</a></strong> (pronounced Craft Services), and this week I sat down with Truen to hear more about it.</p>
<p><br class="spacer_" /></p>
<p style="text-align: center;">* * * * *</p>
<p><br class="spacer_" /></p>
<p><strong>JJ:  What inspired you and Julia to start Craft Svcs?</strong></p>
<p>TP: Part of what got us thinking about starting our own business was being inspired by a couple of retail stores we visited years ago. One was called <a href="http://www.akardesign.com/" target="_blank">AKAR</a> in Iowa City, the other was <a href="http://www.facebook.com/group.php?gid=38095851344" target="_blank">SMASH</a>, based in Des Moines. We loved how AKAR married design and architecture. SMASH was a unique T-shirt shop that did custom design work, too.</p>
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<p>Then there was the <a href="http://www.renegadecraft.com" target="_blank">Renegade Craft Fair</a> in Chicago that we attended five or six years ago. Think of young people making awesome screen-printed and hand-sewn crafts. Designed goods. Not your typical craft fair. Lots of tattoos&#8230; definitely not your grandma’s type of thing.</p>
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<p>Also, there was a tad bit of frustration in submitting our T-shirt designs to <a href="http://www.threadless.com" target="_blank">Threadless</a> that never got printed. We wanted to see them printed, so we decided to buy a screen printer and do it ourselves.</p>
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<p>Beyond that, it really all started with the two of us just enjoying the process of drawing and working together.</p>
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<p><strong>How does collaboration between you and Julia work?</strong></p>
<p>We’ve found that it works well for us to collaborate on our designs and patterns. For example, I will draw an axe and Julia will draw the pattern on it. We never work over each other’s shoulder. Instead we hand our work back and forth in order to take the designs in different directions.</p>
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<p>When printing, I do most of the dirty work like pulling ink on the screens. Julia will align the paper or shirt. All of our two-color designs are hand-registered.</p>
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<p><a href="http://store.craftsvcs.com/" target="_blank"><img class="alignnone size-full wp-image-1208" title="3thirts_450" src="http://www.madcollective.com/wp-content/uploads/2010/06/3thirts_450.jpg" alt="" width="450" height="175" /></a></p>
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<p><strong>Speaking of designs, have you always had an interest in tree rings and antlers?</strong></p>
<p><strong> </strong></p>
<p>Those designs came out of a fascination with the new natural elements that we’ve been surrounded by since moving to Oregon. It’s a celebration of the Pacific Northwest, but it’s all a little ironic.</p>
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<p>We probably have 20 new designs ready for printing, coming soon. Every single one of them seems to have a Pacific Northwest emphasis.</p>
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<p><strong>And you do this all from home? Tell me about your studio.</strong></p>
<p><strong> </strong></p>
<p>The entire house is pretty much our studio. Our laundry room serves as the print studio, where we’ve got a single-bed screen printer. Then we have a darkroom for exposing screens. Emulsion and stuff like that. We also have a separate drawing studio.</p>
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<p><strong>What sort of music inspires you while working?</strong></p>
<p>Mostly roots-folk-rock type stuff. The Seedy Seeds, which is a Midwest indie folk rock band, Devandra Bernhart, Monsters of Folk, Matt the Electrician, who’s from Austin. All pretty relaxed, no Metallica.</p>
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<p><strong>Tell me about your online store. I see you’re using Big Cartel. Why did you choose them, and what other shopping cart tools did you consider using?</strong></p>
<p>We considered Etsy, but it’s really too confined for what we wanted to do—not all that much design input is available for the store interface. I wanted a solution that I could shape how I needed it, and with <a href="http://bigcartel.com/" target="_blank">Big Cartel</a> I have full control over the HTML/CSS. Plus, there are fees for everything you sell with Etsy. The better you do, the more you pay.</p>
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<p>We also looked at doing a home-grown merchant service, built from scratch, but Big Cartel was so much easier. It’s made for artists, and it ties into Paypal nicely.</p>
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<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong>Is Craft Svcs doing business apart from the online storefront?<span style="font-weight: normal;"> </span></strong></p>
<p>Yes, last month we had a booth at <a href="http://www.craftywonderland.com/ " target="_blank">Crafty Wonderland</a> in Portland. Sold out of quite a few of the T-shirts. We also sold prints and some hand-stitched flags. That was sort of a personal thing of mine. You’ve gotta come see us at a show to get those kinds of goods!</p>
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<p>We really enjoy the face-to-face conversations with customers, and we’d probably eliminate the online store if we could. At Crafty Wonderland we were able to meet up with lots of friends and others we don’t always get to see, and people we know through Twitter.</p>
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<p><strong>What’s next for Craft Svcs?</strong></p>
<p><strong> </strong></p>
<p>We’d like to move away from just doing T-shirt design and do more work with other local artists and friends. One idea we have is to collaborate with other husband/wife teams and couples like us, where we’d do a show together around a theme.</p>
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<p>And, we’re booked for Crafty Wonderland’s holiday show in December at the Oregon Convention Center.</p>
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<p>Taking us full circle, we’re also hoping to have our own booth at the Renegade Craft Show in Chicago this September. But we’re still waiting to hear if they’ll let us in.</p>
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<p style="text-align: center;">* * * * *</p>
<p style="text-align: center;"><br class="spacer_" /></p>
<p>Find Truen and Craft Svcs on the World Wide Web:</p>
<p>» <a href="http://twitter.com/designiscrafty" target="_blank">@designiscrafty</a></p>
<p><a href="http://twitter.com/designiscrafty" target="_blank"></a>» <a href="http://www.facebook.com/craftsvcs" target="_blank">Facebook</a></p>
<p><a href="http://www.facebook.com/craftsvcs" target="_blank"></a>» <a href="http://truenpence.com/" target="_blank">www.truenpence.com</a></p>
<p><a href="http://truenpence.com/" target="_blank"></a>» <a href="http://store.craftsvcs.com/" target="_blank">www.craftsvcs.com</a></p>
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		<title>Collaboration Maven(s)</title>
		<link>http://www.madcollective.com/2010/collaboration-mavens/</link>
		<comments>http://www.madcollective.com/2010/collaboration-mavens/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 02:17:10 +0000</pubDate>
		<dc:creator>Jeff Jimerson</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=1122</guid>
		<description><![CDATA[Show and tell! The Productivity Maven and I recently teamed up for a VERY important leadership training event in Brooklyn, NY. It was a big hit &#8230; or so I&#8217;m told.

Truth is, Tara did most of the work (like, um, flying across the country to actually deliver the presentation for 600 attendees), and I chipped in with [...]]]></description>
			<content:encoded><![CDATA[<p>Show and tell! <a href="http://www.theproductivitymaven.com">The Productivity Maven</a> and I recently teamed up for a VERY important leadership training event in Brooklyn, NY. It was a big hit &#8230; or so I&#8217;m told.</p>
<p><br class="spacer_" /></p>
<p>Truth is, Tara did most of the work (like, um, flying across the country to actually <em>deliver</em> the presentation for 600 attendees), and I chipped in with design, layout, and concept support. Together we created an 18-page booklet that her ever-more-productive pupils were able to use during the half-day session.</p>
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<p>Tara&#8217;s <a href="http://cccinfo.org/" target="_blank">client</a> handled the printing, so we were limited on ink colors and binding. Nevertheless, I think the piece (below) turned out OK.</p>
<p><br class="spacer_" /></p>
<p>Thanks for the opportunity to lend a hand, Tara. Remember me when you get all famous and stuff.</p>
<p><br class="spacer_" /></p>
<p><a href="http://www.madcollective.com/wp-content/uploads/2010/06/productivy_spreads2.png"><img class="alignleft size-full wp-image-1136" title="productivy_spreads2" src="http://www.madcollective.com/wp-content/uploads/2010/06/productivy_spreads2.png" alt="" width="450" height="640" /></a></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<title>Your logo + Social Media = friends?</title>
		<link>http://www.madcollective.com/2010/social-media-friendly-logo/</link>
		<comments>http://www.madcollective.com/2010/social-media-friendly-logo/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 21:49:50 +0000</pubDate>
		<dc:creator>Matt Riopelle</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=1084</guid>
		<description><![CDATA[We&#8217;ve talked about the nuances of social media communication and building communities, particularly in Facebook. While I focused mainly on content in those posts, there is an important visual piece of social media that can&#8217;t be ignored. If you want your visual identity to be remembered on the social web, this is for you.

Starting with [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve talked about the nuances of <a title="Social Media: No Prescription Required" href="http://www.madcollective.com/2010/social-media-no-prescription-required/" target="_blank">social media communication</a> and <a title="8 Keys to a Thriving Facebook Community For Your Business" href="http://www.madcollective.com/2010/8-keys-to-a-thriving-facebook-community-for-your-business/" target="_blank">building communities</a>, particularly in <a title="The Most Powerful Facebook Feature You're Not Using" href="http://www.madcollective.com/2010/the-most-powerful-facebook-feature-you-are-not-using/" target="_blank">Facebook</a>. While I focused mainly on content in those posts, there is an important visual piece of social media that can&#8217;t be ignored. If you want your visual identity to be remembered on the social web, this is for you.</p>
<p><br class="spacer_" /></p>
<p>Starting with forums over a decade ago, there emerged those darling little <a href="http://bostinnovation.com/2010/03/15/overdrive-interactive-writes-the-book-on-chiclets/" target="_blank">chiclets</a> of identity called avatars. Stamp sized squares of fun (or annoying animated GIFs), they have become ubiquitous in Social Media use. With restrictive size and aspect ratio, individual and businesses can have difficulty picking the just the right crop or perspective to communicate to the world who they are.</p>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<p>You&#8217;ve probably given this some thought. I have too. It represents a significant shift in how you communicate your brand.  Chris Brogan&#8217;s recent post announcing his <a href="http://www.chrisbrogan.com/new-logo/" target="_blank">new logo</a> tied together some of those thoughts for me. One of his objectives, according to the post, was a mark that could be used across a variety of channels. In his words, it should be &#8220;functionally-minded.&#8221; You see, there was social strategy behind it. Does that describe yours? Or does that even matter?</p>
<p><br class="spacer_" /></p>
<p>Absolutely.</p>
<p><br class="spacer_" /></p>
<p>Your logo should have the same effect in Social Media as anywhere else. At the very least, I should recognize it as it flashes by in my tweet stream. Better yet, like any good logo design, it should tell me something about you &#8211; confidently distinguished from every other identity out there. Oh, and while your at, have it evoke some really good feelings about your company. Just fit it in <a href="http://www.makeuseof.com/tag/6-tips-social-media-friendly-logo-design/" target="_blank">100 x 100 pixels</a>. Deal?</p>
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<p>So am I saying you should just drop a grand or more on a new logo? Not at all. If it&#8217;s is already doing it&#8217;s job (see previous paragraph), sometimes just a well placed crop will do. But consider this: the form isn&#8217;t going away. Beyond the explosion of social media, took at the burgeoning app stores of iPhone, iPad, and Android. They are filled with icons proportionally the same to avatars. So whether or not an app is in the plans, some thought towards your brand&#8217;s digital future should be a part of any logo consideration.</p>
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<p>Have more questions about logo design for social media? Leave a comment or contact one of the design folks found on <a href="http://mtchbk.com" target="_blank">Matchbook</a> or <a href="http://www.madcollective.com/who/" target="_blank">Madison Ave. Collective</a>. You can also find me on <a href="http://twitter.com/mattriopelle" target="_blank">Twitter</a> and <a href="http://www.facebook.com/mattriopelle">Facebook</a>.</p>
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		<slash:comments>13</slash:comments>
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		<title>8 Websites You Need to Stop Building</title>
		<link>http://www.madcollective.com/2010/8-websites-you-need-to-stop-building/</link>
		<comments>http://www.madcollective.com/2010/8-websites-you-need-to-stop-building/#comments</comments>
		<pubDate>Sat, 29 May 2010 00:06:45 +0000</pubDate>
		<dc:creator>Lainie Turner</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Tips-n-Tools]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[8 websites you need to stop building]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[the oatmeal]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=1059</guid>
		<description><![CDATA[Here&#8217;s a way to kick off your Memorial Day (long) weekend with a laff. Let The Oatmeal regale you with his list of 8 Websites You Need to Stop Building. And see if you can spot the reference to Jeff in the drawings!

]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a way to kick off your Memorial Day (long) weekend with a laff. Let <a href="http://theoatmeal.com/" target="_blank">The Oatmeal</a> regale you with his list of <a href="http://theoatmeal.com/comics/websites_stop" target="_blank">8 Websites You Need to Stop Building</a>. And see if you can spot the reference to <a href="http://mtchbk.com/beta/profile/view/jimerson" target="_blank">Jeff</a> in the drawings!</p>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>iLoveCharts</title>
		<link>http://www.madcollective.com/2010/ilovecharts/</link>
		<comments>http://www.madcollective.com/2010/ilovecharts/#comments</comments>
		<pubDate>Tue, 18 May 2010 23:21:38 +0000</pubDate>
		<dc:creator>Lainie Turner</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Everything Else]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[ChartPorn]]></category>
		<category><![CDATA[charts]]></category>
		<category><![CDATA[Edward Tufte]]></category>
		<category><![CDATA[icon development]]></category>

		<guid isPermaLink="false">http://www.madcollective.com/?p=927</guid>
		<description><![CDATA[I do, I love charts. But only charts that look clean and communicate something effectively. Here&#8217;s an icon development process flow chart, which I ran across today on Wikipedia. It may not reflect a perfect model for designing icons, but I like the way it communicates. It seems to be at the right level of [...]]]></description>
			<content:encoded><![CDATA[<p>I do, I love charts. But only charts that look clean and communicate something effectively. Here&#8217;s an <a title="Icon dev process chart" href="http://upload.wikimedia.org/wikipedia/commons/8/81/Icon_design_process_%D1%81%D1%81.png" target="_blank">icon development process flow chart</a>, which I ran across today on Wikipedia. It may not reflect a perfect model for designing icons, but I like the way it communicates. It seems to be at the right level of detail for me: I want to know a bit about the process, but I&#8217;m not a professional Graphic Designer. See what you think. After the jump you can click the graphic to see the chart at full size.</p>
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<p>Back in the late 1990s I attended a class with information designer <a title="link to Wikipedia entry on Edward Tufte" href="http://en.wikipedia.org/wiki/Edward_Tufte" target="_blank">Edward Tufte</a>, who literally wrote the book on &#8220;<a title="link to info about Tufte's book, &quot;The Visual Display of Quantitative Information&quot;" href="http://www.edwardtufte.com/tufte/books_vdqi" target="_blank">The Visual Display of Quantitative Information</a>.&#8221; Tufte is considered by many to be the leading authority on clearly and effectively depicting data in graphic form, and has for decades been helping designers avoid the pitfalls of depicting data sloppily in diagrams, charts, tables and reports. It was an eye-opener to spend 5 or 6 hours in Tufte&#8217;s company, examining in detail examples of graphic information <a title="link to Tufte's analysis of Minard's map re Napoleon" href="http://www.orangemath.com/graphics/napoleon_russia_graph.jpg" target="_blank">that work beautifully</a> and others that <a title="link to Edward Tufte analysis of Powerpoint slides used in analyzing risk for Space Shuttle Challenger's fatal flight" href="http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001yB" target="_blank">failed catastrophically</a>. But I think I loved charts even before that class.</p>
<p><br class="spacer_" /></p>
<p>If you love charts, you should really know about the site &#8220;<a title="link to Chart Porn site" href="http://chartporn.org/" target="_blank">ChartPorn: data visualizations you just gotta love</a>.&#8221; ChartPorn is basically a visual blog chock full of &#8220;charts, tables, maps, and interactive data  toys, with a focus on economics and graphic design.&#8221; The images come from all across the web, and range from humorous to deadly serious. Here, you can learn through diagrams all about  the <a title="link to diagrams about the 2010 Gulf of Mexico oil spill" href="http://chartporn.org/2010/04/16/so-you-need-a-typeface/" target="_blank">2010 Gulf of Mexico oil spill</a>,  examine a flow chart that pokes fun at <a title="link to flow chart about selecting a typeface" href="http://chartporn.org/2010/04/16/so-you-need-a-typeface/" target="_blank">how designers select typefaces</a>, <a title="link to recipe chart" href="http://www.flickr.com/photos/starsammy/4605760111/sizes/o/in/pool-16135094@N00/" target="_blank">learn how to cook</a>, or play with a picture-based, interactive &#8220;<a title="link to The History of the World Through Objects" href="http://chartporn.org/2010/03/02/history-of-the-world-in-objects/" target="_blank">History of the World Through Objects</a>&#8221; from the <a title="link to the BBC" href="http://www.bbc.co.uk/" target="_blank">BBC</a>, featuring objects from <a title="link to The British Museum" href="http://www.britishmuseum.org/" target="_blank">The British Museum</a>, complete with zoom and descriptions. Surf the ChartPorn site at your own risk: I&#8217;ve been known to lose entire afternoons over there. I&#8217;d say that makes me an official Chart Geek, but I&#8217;m not ready to join the union.</p>
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		<slash:comments>6</slash:comments>
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