Are breadcrumbs still fresh for UX?

By Jeff Jimerson

For the better part of 16 years I’ve been designing websites and other screen interfaces, and during this time I have certainly seen an evolution in UX/UI design trends. Is modern web design causing breadcrumbs to go stale? Let’s find out.

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UX? UI? What?

By Kyla Tom

So you want to build a website. Sounds simple, right? Do a quick search on Craigslist and you’ll find plenty of freelancers ready to help. But like most projects, building a website is more complex than it seems.

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Creating and nurturing a lasting brand

By Logan Hoffman

There are many reasons to consider a rebrand for your organization. A shift or expansion of services, products, and markets; a change in leadership; or an evolving internal culture that no longer aligns with the current brand are all good reasons to evaluate whether your brand is meeting your current and future needs.

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Branding for ROI

By Elisabeth McCumber

Why does branding matter? What’s the point? And when will it pay off? What’s the difference between “brand equity” and “brand value,” and how do they feed into a company’s bottom line? Allow me to paint you a picture.

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How to communicate your story and make it unique

By Elisabeth McCumber

Let’s face it. There are a lot of businesses out there that are doing pretty much the same thing you are. Which makes differentiation a bit of a challenge. As Shawn Porat of Fast Company points out, “You may wonder if it’s even possible to be unique in this day and age. After all, haven’t the global economy and Internet created a situation where everything is endlessly duplicated?”

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A better way to brand and market online degrees

By Jeff Jimerson

Universities coast-to-coast are offering an ever-increasing number of degrees and certificates online these days (craft brewing or turf grass management, anyone?) While the stigma of earning a degree online is not what it used to be even five years ago, there are common obstacles to overcome when it comes to branding and marketing any online program.

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