Madison Ave. Collective

est. 2008

This handy infographic will take you step-by-step through our branding process.

Branding touches on every aspect of your organization, including who you are and who you strive to be. Use this brand strategy framework to help you begin to articulate who you are as an organization (your brand identity) and identify where you may face gaps or inconsistencies.

We start all new development projects with an extensive research and strategy phase called Discovery, where we develop a deep, nuanced understanding of your organization, offerings, internal culture, values, goals, and audiences. This worksheet is no replacement for a thorough Discovery, but it will streamline the start of your rebrand project by helping you organize your thoughts and needs.

We start all new development projects with an extensive research and strategy phase called Discovery, which can save you from unexpected delays and costs by identifying challenges early, so they can be addressed. This worksheet is no replacement for a thorough Discovery, but it will streamline the start of your custom website or mobile app project by helping you organize your thoughts and needs.

Use this checklist to evaluate your website’s user experience, ADA compliance, brand consistency, and mobile responsiveness, and to start identifying its strengths and trouble spots.