How to Unveil a New Brand Identity (Six Steps for Doing it Right)
A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
How to Navigate Public Input When Designing a New Logo
Navigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
Nine words branding designers use that are often misunderstood by their clients
Brand vs. logo, icon vs. illustration, tagline vs. slogan ... what’s the difference?
eBookThe MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
eBookThe smart start to developing your new brand identity
What do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
eBookThe smart start to developing your new website
What do all website projects have in common when they begin? The answer is ... uncertainty.