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Checklist of Federal and State Requirements for Developing an Accessible Website in OregonUnderstanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical ability an individual user may or may not have. The World Wide Web Consortium (W3C)...
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How to build a higher ed website that achieves excellenceIt’s one thing to deliver an excellent student experience on campus; quite another to build an excellent website. Between us and one of our long-term clients, Colleges of Distinction, we’ve evaluated a countless number of college...
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If content is king, IA is the castleEvery effective website needs a foundation. Within it, content strategy and information architecture (IA) are two essential layers. These strategic...
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How to match your marketing funnel with web content strategyIn the rare case, a visitor comes to your website and immediately signs up for your service or purchases your...
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Your game plan for a winning website: 8 key elements of a content strategyYou wouldn’t launch a business without a plan. Likewise, launching a website without a strategy will leave you with a...
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UX … it’s more than just graphic designA content strategist sits at a table with a stack of user personas, drawing bubbles on a page, mapping the...
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Are breadcrumbs still fresh for UX?For the better part of 16 years I’ve been designing websites and other screen interfaces, and during this time I...
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UX? UI? What?So you want to build a website. Sounds simple, right? Do a quick search on Craigslist and you’ll find plenty...
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A better way to brand and market online degreesUniversities coast-to-coast are offering an ever-increasing number of degrees and certificates online these days (craft brewing or turf grass management,...
More Resources
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eBook
The MAC Guide to Naming an Organization, Product, or ServiceHere at Madison Ave. Collective, we have a tested naming process for creating a memorable name that engages your most...
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eBook
The smart start to developing your new brand identityAll branding and marketing projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence,...
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eBook
The smart start to developing your new websiteAll website development projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we...
