-
Safeguard Your Investment: the 411 on Accessible Design
How can an organization truly serve the public if they can’t reach the whole public? Accessibility on the internet shouldn’t be an afterthought for your organization, but a fundamental consideration. That’s where MAC comes in—we...
-
Checklist of Federal and State Requirements for Developing an Accessible Website in Texas
Understand state and federal law: How to develop an accessible website in the state of Texas.
-
Checklist of Federal and State Requirements for Developing an Accessible Website in Colorado
Understand state and federal law: How to develop an accessible website in the state of Colorado.
-
Creating a Gen Z-Friendly College Experience (and Website)
Thanks to the availability of information at their fingertips, Gen Z evaluates colleges against more criteria than any generation before. Here are 5 factors to consider when creating a college website that appeals to this...
-
Why Websites Are An Ongoing Investment
Effective websites must continually evolve, grow, and adapt to resonate with users and prospects. Building the site is just the first step.
-
Checklist of Federal and State Requirements for Developing an Accessible Website in Arizona
Understand state and federal law: How to develop an accessible website in the state of Arizona.
-
Find the Bullseye With MAC’s Brand Clarity & Messaging Workshop
Our two-part brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
-
Checklist of Federal and State Requirements for Developing an Accessible Website in California
Understand state and federal law: How to develop an accessible website in the state of California.
-
Checklist of Federal and State Requirements for Developing an Accessible Website in Washington State
Understand state and federal law: How to develop an accessible website in Washington State.
-
Checklist of Federal and State Requirements for Developing an Accessible Website in Oregon
Understand state and federal law: How to develop an accessible website in the state of Oregon.
-
How to build a higher ed website that achieves excellence
It’s one thing to deliver an excellent student experience on campus; quite another to build an excellent website.
-
The Half-day Brand Messaging Workshop (What It Is, Why It Works)
Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
-
How to Unveil a New Brand Identity (Six Steps for Doing it Right)
A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
-
How to Navigate Public Input When Designing a New Logo
Navigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
More Resources
-
Worksheet
How to track success on your website projectSuccess on your project is as simple as M-A-C (Maintain, Analyze, Correct)!
-
Worksheet
How to Develop a Winning Website User Research SurveyFollow this step-by-step guide to uncover user impressions, confusions, and roadblocks with your organization’s website.
-
eBook
The Smart Start to Developing Your New WebsiteAll website development projects start with questions. Lots of questions. Learn how to uncover unknowns and proceed with confidence with this free, 8-page illustrated guide.