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Safeguard Your Investment: the 411 on Accessible Design
How can an organization truly serve the public if they can’t reach the whole public? Accessibility on the internet shouldn’t be an afterthought for your organization, but a fundamental consideration. That’s where MAC comes in—we...
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How to Unveil a New Brand Identity (Six Steps for Doing it Right)
A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
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How to Navigate Public Input When Designing a New Logo
Navigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
More Resources
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Worksheet
How to track success on your website projectSuccess on your project is as simple as M-A-C (Maintain, Analyze, Correct)!
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Worksheet
How to Develop a Winning Website User Research SurveyFollow this step-by-step guide to uncover user impressions, confusions, and roadblocks with your organization’s website.
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eBook
The Smart Start to Developing Your New WebsiteAll website development projects start with questions. Lots of questions. Learn how to uncover unknowns and proceed with confidence with this free, 8-page illustrated guide.