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Checklist of Federal and State Requirements for Developing an Accessible Website in OregonUnderstanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical ability an individual user may or may not have. The World Wide Web Consortium (W3C)...
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Branding for nonprofits: How to get internal buy-in and build a stronger brandNonprofits exist to make an impact. And branding can help you deepen the impact you make: clarifying your goals, translating your mission into a powerful story, and bringing your entire organization into alignment. The importance...
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Branding for nonprofits: How to tell a story that wins you followersBranding for nonprofits is not just a fundraising tactic. In fact, it’s not a tactic at all. Branding is a...
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How to reach fundraising goals through generational marketingIt’s a summer evening and you’re attending a benefit concert for a local nonprofit. As your eyes sweep the crowd,...
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RFPs done rightLove ’em or hate ’em, Request for Proposals (RFPs) are standard practice for many non-profit, higher education, and government organizations,...
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Want the best results and value on your next project? Skip the RFPThe Request for Proposal (RFP) process was developed for the well-intentioned purposes of leveling the playing field, minimizing bias, and...
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Use phased projects to help you avoid the RFP processRequest for Proposal (RFP) is a time-tested procurement process that’s consistently worked well for some organizations in purchasing commodities and...
More Resources
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eBook
The MAC Guide to Naming an Organization, Product, or ServiceHere at Madison Ave. Collective, we have a tested naming process for creating a memorable name that engages your most...
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eBook
The smart start to developing your new brand identityAll branding and marketing projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence,...
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eBook
The smart start to developing your new websiteAll website development projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we...
