Madison Ave. Collective

est. 2008

Resource Library

Marketing

When to outsource your healthcare marketing strategy
Five things you need to know about Gen Z, starting yesterday
Marketing to millennials: Create a message they can’t ignore
How to reach fundraising goals through generational marketing
Generational targeting: From millennials to baby boomers, one message won’t compute
How to match your marketing funnel with web content strategy
With an in depth understanding of your audience and industry appropriate marketing funnel, you can accurately align your web content strategy to the customer journey.
Your game plan for a winning website: 8 key elements of a content strategy
Branding for ROI
How a good brand speaks to your customers (but not necessarily to you)
How to communicate your story and make it unique
Let’s face it. There are a lot of businesses out there that are doing pretty much the same thing you are.
Taglines, slogans, and other messaging: New rules for differentiation in higher ed
A better way to brand and market online degrees
RFPs done right
Want the best results and value on your next project? Skip the RFP
Use phased projects to help you avoid the RFP process

More Resources

eBook
The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
eBook
The smart start to developing your new brand identity
What do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
eBook
The smart start to developing your new website
What do all website projects have in common when they begin? The answer is ... uncertainty.