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    How to build a higher ed website that achieves excellence

    It’s one thing to deliver an excellent student experience on campus; quite another to build an excellent website. Between us and one of our long-term clients, Colleges of Distinction, we’ve evaluated a countless number of college...

  • If content is king, then IA is the castle
    If content is king, IA is the castle

    Every effective website needs a foundation. Within it, content strategy and information architecture (IA) are two essential layers. These strategic planning elements provide a home for your website’s content to live and grow and serve...

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