Infographic: File format decision guide
Should your logo should be in JPG or SVG format? And what’s the deal with CMYK vs. RGB? Clear away the confusion with this handy decision guide.
Infographic: Step-by-step branding roadmap
So, you’re starting a new branding project. Where to begin?
Evaluating your current brand
How strong is your brand?
Planning your next rebrand
You want to refresh your brand, but where do you start?
ArticleThe Half-day Brand Messaging Workshop (What It Is, Why It Works)
Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
ArticleHow to Unveil a New Brand Identity (Six Steps for Doing it Right)
A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
ArticleHow to Navigate Public Input When Designing a New Logo
Navigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.