Resource Library
After more than 16 years of developing complex websites and branding systems for public good organizations, we’ve learned a lot. Here are some examples.
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The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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The smart start to developing your new brand identityWhat do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
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MAC Guide to Messaging ComponentsA quick tour of the different kinds of messaging found in an organization’s branding toolkit.
More Resources
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The Challenge of Measuring Website Accessibility NeedsHow many people with disabilities use your website? The truth is, we can’t reliably answer that question, and the reasons why reveal the complexities of accessibility and inclusivity online.
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Safeguard Your Investment: the 411 on Accessible DesignHow can an organization truly serve the public if they can’t reach the whole public? Accessibility on the internet shouldn’t be an afterthought for your organization, but a fundamental consideration.
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How to Win Over Riders with a Better Digital Transit ExperiencePublic transportation keeps our cities moving, connecting people to their jobs, schools, and favorite hangout spots. As tech keeps advancing, transit agencies are turning to digital tools to step up their game.
