-
The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
-
The smart start to developing your new brand identity
What do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
-
MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.
More Resources
-
Article
WCAG 2.2 Guidelines - What's NewLearn about the latest update in the Web Content Accessibility Guidelines (WCAG) to ensure your website is inclusive to all.
-
Article
Drupal or WordPress? Choosing the Right CMS for Your Higher Ed WebsiteBoth Drupal and WordPress have different strengths and weaknesses for building a college website. Learn which would work best for your school.
-
Article
Squarespace vs. WordPress: What’s best to build your website?The CMS platform you choose to host your website is like purchasing a home. Do you want to "rent" or "build"? Learn the pros and cons.