The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
The smart start to developing your new brand identity
What do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
The smart start to developing your new website
What do all website projects have in common when they begin? The answer is ... uncertainty.
MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.
Smart Practices for Hiring the Best Creative Partner
How to find, vet, and hire the best creative partner.
ArticleThe Half-day Brand Messaging Workshop (What It Is, Why It Works)
Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
ArticleHow to Unveil a New Brand Identity (Six Steps for Doing it Right)
A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
ArticleHow to Navigate Public Input When Designing a New Logo
Navigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.