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The MAC Guide to Naming an Organization, Product, or ServiceHere at Madison Ave. Collective, we have a tested naming process for creating a memorable name that engages your most critical audiences and positions you for success.
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The smart start to developing your new brand identityAll branding and marketing projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we recommend starting with a Discovery phase. Learn all about Discovery for your next branding...
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The smart start to developing your new websiteAll website development projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we...
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Guide to Messaging ComponentsFrom positioning statements to elevator pitches to taglines, here are eight messaging elements you can use to define and promote...
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Smart Practices for Hiring the Best Creative PartnerIf you’re a project manager looking for guidance on finding the best creative partner, or a procurement specialist looking for...
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Checklist of Federal and State Requirements for Developing an Accessible Website in OregonUnderstanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical...
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How to build a higher ed website that achieves excellenceIt’s one thing to deliver an excellent student experience on campus; quite another to build an excellent website. Between us...
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Icon do’s and don’ts: What you need to know before incorporating icons in your next projectIcons often get overlooked. This is probably because their job is a thankless one: Enhance the content without being too...
