The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.
Smart Practices for Hiring the Best Creative Partner
How to find, vet, and hire the best creative partner.
WorksheetHow to Develop a Winning Website User Research Survey
Follow this step-by-step guide to uncover user impressions, confusions, and roadblocks with your organization’s website.
WorksheetInfographic: Step-By-Step Branding Roadmap
So, you’re starting a new branding project. Where to begin?
ArticleThe Half-day Brand Messaging Workshop (What It Is, Why It Works)
Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.