The MAC Guide to Naming an Organization, Product, or Service
Here at Madison Ave. Collective, we have a tested naming process for creating a memorable name that engages your most critical audiences and positions you for success.
Guide to Messaging Components
From positioning statements to elevator pitches to taglines, here are eight messaging elements you can use to define and promote your business or nonprofit.
Smart Practices for Hiring the Best Creative Partner
If you’re a project manager looking for guidance on finding the best creative partner, or a procurement specialist looking for...
ArticleChecklist of Federal and State Requirements for Developing an Accessible Website in Oregon
Understanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical...
ArticleHow to build a higher ed website that achieves excellence
It’s one thing to deliver an excellent student experience on campus; quite another to build an excellent website. Between us...
ArticleIcon do’s and don’ts: What you need to know before incorporating icons in your next project
Icons often get overlooked. This is probably because their job is a thankless one: Enhance the content without being too...