The MAC Guide to Naming an Organization, Product, or Service
Here at Madison Ave. Collective, we have a tested naming process for creating a memorable name that engages your most critical audiences and positions you for success.
The smart start to developing your new brand identity
All branding and marketing projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we recommend starting with a Discovery phase. Learn all about Discovery for your next branding...
The smart start to developing your new website
All website development projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we...
Guide to Messaging Components
From positioning statements to elevator pitches to taglines, here are eight messaging elements you can use to define and promote...
UX basics for a better customer experience
When it comes to website development, there’s a big difference between using a one-size-fits-all template, and creating a multi-dimensional user...
Smart Practices for Hiring the Best Creative Partner
If you’re a project manager looking for guidance on finding the best creative partner, or a procurement specialist looking for...
ArticleChecklist of Federal and State Requirements for Developing an Accessible Website in Oregon
Understanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical...
ArticleHow to build a higher ed website that achieves excellence
It’s one thing to deliver an excellent student experience on campus; quite another to build an excellent website. Between us...
ArticleIcon do’s and don’ts: What you need to know before incorporating icons in your next project
Icons often get overlooked. This is probably because their job is a thankless one: Enhance the content without being too...