Corvallis Transit System

Assignment:

CTS needed to revitalize the face of public transportation and position it as a viable option among a growing, tech-savvy student population. We created linking letterforms to evoke the connection of people and places, with an icon that gives shape to movement. To overcome the mental block our audience may feel about riding the bus for the first time, the tagline emphasizes how easy it can be.

Responsibilities:

  • Logo and tagline
  • Signage
  • Identity guide
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