The Extension Service at Oregon State University has a project called Communities Reporter Tool (CRT), which offers data on every town, village, city, and county in Oregon and Siskiyou County, California — and it was time for a website refresh.

Challenge

CRT offers data with over 600 demographic, social, economic, and environmental indicators, gathered by more than 30 agencies and institutions. With so much depth, usability was a concern.

Goal

Our client needed a UX/UI refresh to facilitate smoother workflows and data access. They also wanted to be able to create custom collections of data. For that, they hired the MAC.

Execution

We didn’t just want to slap a new coat of paint on an old website. Instead, we used our thorough wireframing process to look at the project from all angles, so we could recommend better functionality and an improved user experience.

Result

With a clean information architecture and interface design, the new website is simple and intuitive: offering users a storehouse of complex, granular data in an effortlessly accessible way.

What could a creative, research-based strategy do for you?

 

The MAC is a strategic branding and web development firm headquartered in the Pacific Northwest. We believe that measurable results begin with deep research: the starting point for inspiration that hits the mark.

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