LumEfficient provides industrial-strength lighting products to customers from Silicon Valley to Singapore. When changes in industry tech called for a complete rebrand, they hired the MAC to develop a fresh digital experience.

Challenge

Our client founded their company in 2010 with products based on light emitting plasma (LEP) — but as LED technology improved efficiency and reliability, they realized their original brand was no longer pointed in the right direction.

Goal

LumEfficient needed to evolve their brand into a new identity focused on LED luminaires, without sacrificing the equity or brand assets they had already built.

Execution

The MAC worked with our client to develop a new website UX/UI, create supporting marketing collateral, design technical and product illustrations, and generate case studies and white papers to shine a light on the new brand.

Result

Thanks to a well-timed brand pivot, our client was able to keep pace with technological innovation and move forward in their industry. With luminaires installed throughout the U.S., as well as India, Russia, Thailand, Germany and the UK, they have what they need to shine.

What could a creative, research-based strategy do for you?

 

The MAC is a strategic branding and web development firm headquartered in the Pacific Northwest. We believe that measurable results begin with deep research: the starting point for inspiration that hits the mark.

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