Website Strategist (Content Strategy & UX)

Overview

Madison Ave. Collective (our friends call us MAC) is seeking a skilled and motivated Website Strategist with 5+ years of experience to join our team. In this role, you will lead content strategy, information architecture, and UX strategy initiatives for medium- to large-scale website projects (up to 1,000+ pages), primarily built in WordPress. You’ll work with our dynamic team of approximately 15 staff and contractors, including account managers, website developers, UX designers, and project managers, to deliver impactful digital solutions for clients in higher education, public transit, and community health. Local candidates in Corvallis, Oregon, or Colorado Springs, Colorado, are preferred, with a preference for fully on-site work, though hybrid or remote arrangements may be considered for the right candidate. If you’re passionate about strategic digital experiences and thrive in a fast-paced, client-focused environment, we’d love to hear from you!

Note: This is a full-time, salaried position open to U.S.-based candidates only.

About MAC

Established in 2008, Madison Ave. Collective celebrated our 17th anniversary this summer as a creative agency with our main office in Corvallis, Oregon, and a satellite office in Colorado Springs, Colorado. We specialize in accessible website design, branding, and digital marketing solutions for clients in higher education, public transit, and community health. Our team is driven by our “Rules of the Game”: Do good work, Stay curious, Play well with others, and Be a good human. At MAC, we value high-quality results, continuous learning, and collaboration, creating a culture where diverse perspectives drive creativity and impact. As a Creative Partner for Public Good, we’re committed to delivering solutions that make a meaningful difference for our clients and their communities.

What You’ll Do

As a Website Strategist at MAC, you will shape the strategic foundation of website projects through research, content strategy, information architecture, and user experience design. Your responsibilities will include:

Strategic Planning & UX Strategy:

• Developing comprehensive content strategies that align with organizational goals and user needs for medium to large website projects (up to 1,000+ pages) built primarily in WordPress, with some projects in Modern Campus or other CMS platforms.
• Creating user experience strategies that inform site structure, user flows, and interaction design decisions.
• Designing intuitive information architectures for complex, multi-stakeholder websites that serve diverse public audiences.
• Creating wireframes, user journey maps, and other UX deliverables to communicate strategic recommendations.

Research & User-Centered Design:

• Leading user research initiatives including stakeholder interviews, user surveys, and usability testing to inform strategic decisions.
• Translating user research insights into actionable UX and content strategy recommendations.
• Facilitating workshops with diverse stakeholder groups to align on objectives and navigate complex organizational structures.

Client Collaboration & Strategy Implementation:

• In collaboration with Account Managers, acting as a strategic liaison with clients in higher education, public transit, and community health, translating their needs into actionable website and user experience strategies.
• Ensuring websites adhere to UX best practices, including usability, performance, and compliance with accessibility standards (e.g., WCAG).
• Creating detailed strategy documents, site maps, user experience frameworks, and wireframes.
• Contributing to process improvements and sharing insights to enhance strategic workflows, including the incorporation of AI tools.

Who You Are

We’re looking for a strategic, research-driven professional who brings deep expertise in both content strategy and user experience design. The ideal candidate has:

• Experience: 5+ years of website strategy, content strategy, or UX strategy experience, preferably in website development or digital agency settings, with experience on large, complex websites strongly preferred. Strong understanding of UX principles and how they integrate with content strategy and information architecture.
• Technical Knowledge: Hands-on experience with content strategy for WordPress websites; familiarity with Modern Campus or other CMS platforms is a plus. Experience creating wireframes and other UX deliverables (whether low-fi or high-fi).
• Skills: Strong research methodologies including mixed methods approaches; excellent facilitation and presentation skills; proficiency with strategy, wireframing, and UX tools (Google Workspace, Miro, Figma, etc.); ability to manage complex stakeholder requirements and competing priorities; understanding of user-centered design principles and how they inform content and IA decisions.
• Location: Preference for candidates local to Corvallis, OR, or Colorado Springs, CO, with a preference for fully on-site work (hybrid or remote may be considered for the right candidate).
• Mindset: A collaborative, problem-solving attitude aligned with our Rules of the Game: Do good work, Stay curious, Play well with others, and Be a good human.
• AI & Efficiency: Curiosity about and comfort with using AI tools to streamline research workflows, support strategic analysis, or increase productivity.
• Education/Certifications: A relevant degree or certifications are preferred but not required.
• Bonus Points: Portfolio demonstrating successful complex website strategy projects from discovery through planning phases, including UX strategy work and wireframe creation; experience with stakeholder research methodologies and workshop facilitation; knowledge of website best practices, including WCAG accessibility compliance and SEO; experience in higher education, community health, or public transit is a big plus; background working with mission-driven organizations and public sector clients; experience collaborating closely with UX designers and developers to implement strategic recommendations.

Why Join MAC?

At Madison Ave. Collective, you’ll work with a tight-knit team that values creativity, impact, and collaboration. We offer:

• Meaningful Work: Lead impactful projects for clients in higher education, public transit, and community health, aligning with our mission as Creative Partner for Public Good.
• Collaborative Culture: Join a team of ~15 professionals who embody our Rules of the Game, fostering a supportive environment where your ideas matter.
• Growth Opportunities: Stay curious and grow professionally through hands-on experience and exposure to diverse projects.
• Competitive Compensation: The starting salary for this position will be between $75,000 and $95,000 per year depending on experience, with annual increases based on measured performance. Additionally, year-end cash bonuses are offered based on company profitability.
• Generous PTO Package: Enjoy 12 vacation days, 6 health days, and 9 holidays work-free (27 total paid days off per year).
• Other Unique Benefits: We offer regular activities like First Friday happy hour and pizza Wednesdays, fun retreats such as guided river rafting, and let’s not forget the unlimited free play on our vintage Ms. Pac-Man arcade (for those working in our Corvallis office). You’ll also have access to our staff recognition platform that lets you celebrate team wins, share appreciation, and redeem rewards for things like company apparel, restaurant gift cards, or even a massage at your favorite spa.

Note: Our company does not currently offer health insurance but this is a possible future benefit.

How to Apply

Please send your resumé and cover letter to apply@madcollective.com. Interviews are currently being scheduled with qualified candidates (October, 2025). If you have questions about this position, you are welcome to email us. No phone calls or drop-ins, please. U.S. residents only.