Articles
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How to build a higher ed website that achieves excellenceIt’s one thing to deliver an excellent student experience on campus; quite another to build an excellent website. Between us...
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Icon do’s and don’ts: What you need to know before incorporating icons in your next projectIcons often get overlooked. This is probably because their job is a thankless one: Enhance the content without being too...
Worksheets
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Infographic: Step-by-step branding roadmapThis handy infographic will take you step-by-step through our branding process.
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Evaluating your current brandBranding touches on every aspect of your organization, including who you are and who you strive to be. Use this...
eBooks
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The MAC Guide to Naming an Organization, Product, or ServiceHere at Madison Ave. Collective, we have a tested naming process for creating a memorable name that engages your most...
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The smart start to developing your new brand identityAll branding and marketing projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence,...
