Articles
-
The Half-day Brand Messaging Workshop (What It Is, Why It Works)Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
-
How to Unveil a New Brand Identity (Six Steps for Doing it Right)A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
Worksheets
-
Infographic: File format decision guideShould your logo should be in JPG or SVG format? And what’s the deal with CMYK vs. RGB? Clear away the confusion with this handy decision guide.
-
Infographic: Step-by-step branding roadmapSo, you’re starting a new branding project. Where to begin?
eBooks
-
The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
-
The smart start to developing your new brand identityWhat do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
