How to raise your game

By doing the work to really understand your challenges, we gain the ability to light up the board. That’s how we play and win at the MAC.

  • FamilyCore

    FamilyCore is a community services network that connects parents of young children with a broad support system to meet challenges head-on. The newly formed organization was in need of branding, a website, and a marketing plan to introduce itself to the community. For this, they came to Madison Ave. Collective.

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  • Linn-Benton Community College

    LBCC knew it needed a new look. It also needed to reframe a conversation. How could this dynamic institution overcome its perception challenges? After a thorough search for an experienced branding design partner, LBCC chose the MAC.

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  • Heartland Humane

    Heartland Humane Society needed a warmer, more inviting brand image to better communicate their love for pets and service to the community. For that, they called on the MAC.

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  • Brand Name Pencils

    Brand Name Pencils (BNP) is the world’s largest online vintage pencil store. But after fourteen years, the site was sorely outdated and sales were sinking. It was time for a clean sheet of paper and a strategic partner to help them recapture market share. For that, BNP leaned on the MAC.

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  • CC:Media

    To better reflect its role in the community, this nonprofit media center asked the MAC to guide them through a comprehensive rebranding effort that included naming, messaging, and brand identity design.

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  • Town & Country Realty

    The Town & Country brand has been a mainstay in mid-Willamette Valley realty since 1951. Upon purchasing the company, the new owners knew they wanted to refresh the firm’s branding and messaging. But how to do so while maintaining the company's unmistakable legacy in the community?

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  • Benton County

    For more than 133 years, the towering county courthouse has been a hard-to-miss symbol of local government. Problem was, an old-timey image of the historic building didn’t exactly capture this progressive community’s vision for the future. Benton County wanted to build a more modern, vibrant, and inclusive brand identity. And for that, they called on the MAC.

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