Actionable insights for college marketers
The complex challenges you face as a community college marketing professional can always use a second set of eyes — that’s where MAC comes in.
We take pride in our work helping colleges communicate clearly and build inclusive, secure, and effective websites. For a limited time, we’re offering our Good Neighbor Website Report Card™ at no cost (a $1,500 value) to NCMPR member colleges.
College marketers need peer review, too.
Since 2008, Madison Ave. Collective (MAC) has been guiding organizations like yours through transformational change — whether that’s tackling a brand evolution or a complete website overhaul. We help leaders consider fresh perspectives, unify stakeholders, draw upon research-driven insights, and deftly maneuver technical obstacles. With MAC’s team of experts at your side, you’ll have the strategy and tools needed to reach students with your college’s compelling message — and make a lasting mark in your community.
Our Good Neighbor Website Report Card covers:
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Accessibility
- WCAG Compliance
- Content Structure
- Navigation & Interaction
- Readability
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UX/UI
- Design
- Information Architecture
- Content Strategy
- Usability
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Brand Messaging
- Audience Definition
- Positioning
- Storytelling
- Tone of Voice
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Security and Trust
- HTTPS Protocol
- Security Scan
- Forms
- Best Practices
Resources for Community Colleges
Our two-part brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
Learn about the latest update in the Web Content Accessibility Guidelines (WCAG) to ensure your website is inclusive to all.
It’s one thing to deliver an excellent student experience on campus; quite another to build an excellent website.
Good Words for Good Work
“MAC zeroed in on our issues very quickly, were efficient with our time, aware of the budget, kept meetings on track and addressed all stakeholder needs.”
Edmonds College
“MAC has been the best partner I could have asked for in this journey. Together we reached a huge milestone for LBCC, and I’m tremendously grateful for their partnership and support.”
Linn-Benton Community College
Featured Case Studies
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Edmonds CollegeLocated just north of Seattle, Edmonds College offers both 2- and 4-year degrees while also striving to meet the needs of nontraditional students, community partners, and local businesses. Edmonds asked MAC to guide them in a complete overhaul of multiple public-facing websites in order to streamline user pathways, while also creating fresh brand messaging and marketing tools to help the college better tell its story.
View Case Study -
Abound — By Colleges of DistinctionColleges of Distinction wanted to launch a new suite of college guidance services, expand into an underserved market, and compete with major national players. But they faced complex challenges. To overcome those, they turned to the MAC.
View Case Study -
Linn-Benton Community CollegeLBCC knew it needed a new look. It also needed to reframe a conversation. How could this dynamic institution overcome its perception challenges? After a thorough search for an experienced branding design partner, LBCC chose MAC.
View Case Study
Good as Gold
Our branding and UX design work has been recognized with top awards from Webby, W3, Graphic Design USA, the National Council for Marketing & Public Relations, and more.
Get your free Good Neighbor Website Report Card™
Receive a customized report written by MAC’s brand and UX specialists on what your website is doing right, as well as identifying ways to be an even better neighbor to your students, faculty, and community at large. Complete the form below to request your detailed report packed with actionable insights, including a personal review with a senior member of our team. It’s a $1,500 value, with no strings attached. Available to NCMPR member colleges for a limited time.
