MAC’s AI Promise

How We Use AI to Strengthen Our Partnership with You

At MAC, we’ve spent over 17 years perfecting processes that turn complex public sector challenges into clear, actionable solutions. As artificial intelligence becomes increasingly prevalent in creative work, we’re applying the same methodical approach that has earned our clients’ trust: careful evaluation, strategic implementation, and unwavering focus on serving the public good.

Our clients in community health, public services, and higher education face unique pressures including diverse stakeholder groups and the critical need to engage communities effectively. That’s why we’re not chasing every AI trend. Instead, we’re strategically integrating AI tools that enhance our proven processes, improve project efficiency, and ultimately deliver more value for your investment.

Below, we outline exactly how we use AI to strengthen our partnerships with our clients, while maintaining the human-centered approach and rigorous oversight that have made us a trusted creative partner.

Our AI Commitment

We use AI to make your investment go further. By automating time-intensive tasks like content migration for large websites and meeting documentation, we can focus more energy on strategic thinking and creative problem-solving that drives real community impact.

We use AI to keep your projects on track. Our AI-enhanced workflows help us capture every detail, streamline stakeholder communication, and maintain the rigorous project management that prevents scope creep and budget overruns.

We never compromise your trust. Every application of AI undergoes the same careful vetting we apply to all our processes. Your data stays secure, our work remains transparent, and human expertise guides every decision.

How We Apply AI Responsibly

What AI Helps Us Do Better

Enhance our partnership: AI tools help us transcribe meetings accurately, track action items consistently, and ensure nothing falls through the cracks during your project’s lifecycle.

Stay at the forefront: Our team actively evaluates emerging AI capabilities through dedicated knowledge-sharing, ensuring we can offer you the most current and effective solutions that align with our strategic approach to community engagement challenges.

Maintain our standards: Every AI-generated output receives thorough human review before it reaches you, ensuring alignment with your mission and our quality standards.

Our Non-Negotiable Boundaries

Your data stays protected: We never input confidential client information, personally identifiable information, or sensitive project details into AI tools.

Human expertise leads: AI supports our decision-making process but never replaces the strategic thinking and creative judgment you hire us for.

Client collaboration: We discuss AI integration with our clients to ensure alignment with your organization’s policies and comfort level.

Quality assurance maintained: All AI-assisted work undergoes the same rigorous review process we apply to traditional creative work, with particular attention to accuracy, bias, and alignment with public sector communication standards.

Clear intellectual property framework: We ensure all final deliverables represent human-authored work eligible for standard copyright protection under current law.

The Result: A Stronger Partnership

By thoughtfully integrating AI into our proven processes, we deliver the same strategic solutions and community impact you expect—with enhanced efficiency and greater value. You get the same experienced team, rigorous research methodology, and mission commitment, but faster and more cost-effectively.

All AI-enhanced deliverables represent human-authored work created with AI assistance, ensuring complete transparency and protection for your organization.

Technology amplifies human potential—it doesn’t replace it. As your Creative Partner for Public Good, AI helps us become an even more effective extension of your team.