Evaluating your current brand
How strong is your brand?
Branding touches on every aspect of your organization, including who you are and who you strive to be. Use this brand strategy framework to help you begin to articulate who you are as an organization (your brand identity) and identify where you may face gaps or inconsistencies.
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More Resources
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Article
How to Unveil a New Brand Identity (Six Steps for Doing it Right)Picture this: You and your staff have spent the past several months collaborating with a branding design firm to revamp...
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How to Navigate Public Input When Designing a New LogoSo, you’re about to embark on a rebranding project for your organization. Congrats! If done well, and you follow a...
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Article
Checklist of Federal and State Requirements for Developing an Accessible Website in OregonUnderstanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical...
