Evaluating your current brand
How strong is your brand?
Branding touches on every aspect of your organization, including who you are and who you strive to be. Use this brand strategy framework to help you begin to articulate who you are as an organization (your brand identity) and identify where you may face gaps or inconsistencies.
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More Resources
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The Half-day Brand Messaging Workshop (What It Is, Why It Works)Here at Madison Ave. Collective, we used to do brand messaging the slow way. First, we would schedule interviews. Lots...
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How to Unveil a New Brand Identity (Six Steps for Doing it Right)Picture this: You and your staff have spent the past several months collaborating with a branding design firm to revamp...
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How to Navigate Public Input When Designing a New LogoSo, you’re about to embark on a rebranding project for your organization. Congrats! If done well, and you follow a...
