
Planning your next rebrand
You want to refresh your brand, but where do you start?
We start all new development projects with an extensive research and strategy phase called Discovery, where we develop a deep, nuanced understanding of your organization, offerings, internal culture, values, goals, and audiences. This worksheet is no replacement for a thorough Discovery, but it will streamline the start of your rebrand project by helping you organize your thoughts and needs.
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More Resources
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eBook
The Smart Start to Developing Your New WebsiteAll website development projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we...
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Worksheet
Infographic: Step-By-Step Branding RoadmapThis handy infographic will take you step-by-step through MAC’s branding process.
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Article
The Half-day Brand Messaging Workshop (What It Is, Why It Works)Here at Madison Ave. Collective, we used to do brand messaging the slow way. First, we would schedule interviews. Lots...