Planning your next rebrand
You want to refresh your brand, but where do you start?
We start all new development projects with an extensive research and strategy phase called Discovery, where we develop a deep, nuanced understanding of your organization, offerings, internal culture, values, goals, and audiences. This worksheet is no replacement for a thorough Discovery, but it will streamline the start of your rebrand project by helping you organize your thoughts and needs.
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More Resources
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The Half-day Brand Messaging Workshop (What It Is, Why It Works)Here at Madison Ave. Collective, we used to do brand messaging the slow way. First, we would schedule interviews. Lots...
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How to Unveil a New Brand Identity (Six Steps for Doing it Right)Picture this: You and your staff have spent the past several months collaborating with a branding design firm to revamp...
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How to Navigate Public Input When Designing a New LogoSo, you’re about to embark on a rebranding project for your organization. Congrats! If done well, and you follow a...
