Resource Library
After more than 16 years of developing complex websites and branding systems for public good organizations, we’ve learned a lot. Here are some examples.
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Creating a Gen Z-Friendly College Experience (and Website)Thanks to the availability of information at their fingertips, Gen Z evaluates colleges against more criteria than any generation before. Here are 5 factors to consider when creating a college website that appeals to this...
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Communicating with Diverse AudiencesLearning how to effectively communicate with and understand diverse audiences is essential to your organization's success. Here's why.
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How to Build Out Your Organization’s Sub-Branding StrategyLearn about the different elements of good sub-brands as a part of your organization's overall brand architecture.
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From Concept to Creation: How MAC Designers Bring Brands to LifeThree graphic designers share their approach to creating memorable, eye-catching brands and what they've learned along the way.
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$15,000 Brand Tune-Up Giveaway: Help Us Choose a NonprofitDo you know of a nonprofit that could benefit from a brand, website, or communications campaign refresh? Nominate them here!
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Find the Bullseye With MAC’s Brand Clarity & Messaging WorkshopOur two-part brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
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The Half-day Brand Messaging Workshop (What It Is, Why It Works)Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
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How to Unveil a New Brand Identity (Six Steps for Doing it Right)A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
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How to Navigate Public Input When Designing a New LogoNavigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
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Icon do’s and don’ts: What you need to know before incorporating icons in your next projectIcons often get overlooked. This is probably because their job is a thankless one.
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Nine words branding designers use that are often misunderstood by their clientsBrand vs. logo, icon vs. illustration, tagline vs. slogan ... what’s the difference?
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How to communicate your story and make it uniqueLet’s face it. There are a lot of businesses out there that are doing pretty much the same thing you are.
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More Resources
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Worksheet
How to track success on your website projectSuccess on your project is as simple as M-A-C (Maintain, Analyze, Correct)!
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Worksheet
How to Develop a Winning Website User Research SurveyFollow this step-by-step guide to uncover user impressions, confusions, and roadblocks with your organization’s website.
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eBook
The Smart Start to Developing Your New WebsiteAll website development projects start with questions. Lots of questions. Learn how to uncover unknowns and proceed with confidence with this free, 8-page illustrated guide.
