In the vibrant fishing community and seafood scene of Newport, Oregon, the restaurant Local Ocean is synonymous with the city itself. Facing significant growth and a restaurant expansion, they needed a visual identity as fresh as their food.


Local Ocean is a beloved, long-standing attraction in Newport, Oregon’s fishing community and restaurant scene — but its dated, confusing brand didn’t support that story.


The business needed a fresh look to match its relaxed environment and exceptional, sustainably sourced seafood. It also needed a strategy to differentiate the restaurant and market, positioning it among competitors.


The MAC did the work to understand which corner of the market Local Ocean owns, then created the visual identity, brand guide, tagline, messaging, and menu designs.


The new visual identity positions Local Ocean as a relaxed, sophisticated destination, where exceptional local cuisine and fresh catches from an in-house fish market are a family tradition.

What could a creative, research-based strategy do for you?


The MAC is a strategic branding and web development firm headquartered in the Pacific Northwest. We believe that measurable results begin with deep research: the starting point for inspiration that hits the mark.

Explore Our Services