Articles
-
Find the Bullseye With MAC’s Brand Clarity & Messaging WorkshopOur two-part brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
-
The Half-day Brand Messaging Workshop (What It Is, Why It Works)Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
Worksheets
-
How to Develop a Winning Website User Research SurveyFollow this step-by-step guide to uncover user impressions, confusions, and roadblocks with your organization’s website.
-
Infographic: Step-By-Step Branding RoadmapSo, you’re starting a new branding project. Where to begin?
eBooks
-
The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
-
The smart start to developing your new brand identityWhat do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
