The smart start to developing your new brand identity
What do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
All branding and marketing projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we recommend starting with a Discovery phase. Learn all about Discovery for your next branding project in this free, 8-page illustrated guide.
Enter your name and email to access this eBook.
We'll also send you our periodic newsletter. You can unsubscribe at any time.
ArticleBranding for nonprofits: How to tell a story that wins you followers
Branding for nonprofits is not just a fundraising tactic. In fact, it’s not a tactic at all. Branding is a...
WorksheetEvaluating your current brand
Branding touches on every aspect of your organization, including who you are and who you strive to be. Use this...
eBookMAC Guide to Messaging Components
From positioning statements to elevator pitches to taglines, here are eight messaging elements you can use to define and promote...