Resource Library
17 years of building impactful websites and brands for public-good organizations, distilled into actionable guides. Essential insights to help you make smarter digital decisions and avoid common pitfalls.
Articles
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$15,000 Brand Tune-Up Giveaway: Help Us Choose a NonprofitDo you know of a nonprofit that could benefit from a brand, website, or communications campaign refresh? Nominate them here!
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Find the Bullseye With MAC’s Brand Clarity & Messaging WorkshopOur two-part brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
Worksheets
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How to Develop a Winning Website User Research SurveyFollow this step-by-step guide to uncover user impressions, confusions, and roadblocks with your organization’s website.
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Infographic: Step-By-Step Branding RoadmapSo, you’re starting a new branding project. Where to begin?
eBooks
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The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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The smart start to developing your new brand identityWhat do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
