Articles
-
How to Unveil a New Brand Identity (Six Steps for Doing it Right)
A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
-
How to Navigate Public Input When Designing a New Logo
Navigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
Worksheets
-
Infographic: File format decision guide
Should your logo should be in JPG or SVG format? And what’s the deal with CMYK vs. RGB? Clear away the confusion with this handy decision guide.
-
Infographic: Step-by-step branding roadmap
So, you’re starting a new branding project. Where to begin?
eBooks
-
The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
-
MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.