Resource Library
17 years of building impactful websites and brands for public-good organizations, distilled into actionable guides. Essential insights to help you make smarter digital decisions and avoid common pitfalls.
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The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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MAC Guide to Messaging ComponentsA quick tour of the different kinds of messaging found in an organization’s branding toolkit.
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Smart Practices for Hiring the Best Creative PartnerHow to find, vet, and hire the best creative partner.
More Resources
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Telling the Real Story: Why Community Colleges Need Brand Storytelling That Reflects Their Students' RealityTraditional marketing often shares the best-case scenario. But today’s students are looking for something real. When your marketing reflects lived experiences—not just polished outcomes—it builds trust, connection, and pride.
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Article
The Challenge of Measuring Website Accessibility NeedsHow many people with disabilities use your website? The truth is, we can’t reliably answer that question, and the reasons why reveal the complexities of accessibility and inclusivity online.
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Safeguard Your Investment: the 411 on Accessible DesignHow can an organization truly serve the public if they can’t reach the whole public? Accessibility on the internet shouldn’t be an afterthought for your organization, but a fundamental consideration.
