The Half-day Brand Messaging Workshop (What It Is, Why It Works)
Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
How to Unveil a New Brand Identity (Six Steps for Doing it Right)
A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
How to Develop a Winning Website User Research Survey
Follow this step-by-step guide to uncover user impressions, confusions, and roadblocks with your organization’s website.
Infographic: Step-By-Step Branding Roadmap
So, you’re starting a new branding project. Where to begin?
The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
The smart start to developing your new brand identity
What do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.