One secret all great technology branding strategies have in common
Let’s come right out and say it: technology branding strategies are undervalued. In an industry racing to define the future,...
Technology branding strategies: How to code your identity for humans
You’ve spent countless hours developing a game-changing technology. You know all the nitty gritty details of its functionality and want...
The MAC Guide to Naming an Organization, Product, or Service
Here at Madison Ave. Collective, we have a tested naming process for creating a memorable name that engages your most...
Guide to Messaging Components
From positioning statements to elevator pitches to taglines, here are eight messaging elements you can use to define and promote...