Nine words branding designers use that are often misunderstood by their clients
It happens all the time. In just about every meeting with every client there’s a point when words stop working...
The MAC Guide to Naming an Organization, Product, or Service
Here at Madison Ave. Collective, we have a tested naming process for creating a memorable name that engages your most...
Guide to Messaging Components
From positioning statements to elevator pitches to taglines, here are eight messaging elements you can use to define and promote...