How to Unveil a New Brand Identity (Six Steps for Doing it Right)
A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
How to Navigate Public Input When Designing a New Logo
Navigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
How to Develop a Winning Website User Research Survey
Follow this step-by-step guide to uncover user impressions, confusions, and roadblocks with your organization’s website.
Infographic: Step-By-Step Branding Roadmap
So, you’re starting a new branding project. Where to begin?
The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.