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The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.
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Smart Practices for Hiring the Best Creative Partner
How to find, vet, and hire the best creative partner.
More Resources
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Article
WCAG 2.2 Guidelines - What's NewLearn about the latest update in the Web Content Accessibility Guidelines (WCAG) to ensure your website is inclusive to all.
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Article
Creating a Gen Z-Friendly College Experience (and Website)Thanks to the availability of information at their fingertips, Gen Z evaluates colleges against more criteria than any generation before. In this new article we outline 5 factors to consider when creating a college website...
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Worksheet
How to track success on your website projectSuccess on your project is as simple as M-A-C (Maintain, Analyze, Correct)!