-
The MAC Guide to Naming an Organization, Product, or ServiceHere at Madison Ave. Collective, we have a tested naming process for creating a memorable name that engages your most critical audiences and positions you for success.
-
Guide to Messaging ComponentsFrom positioning statements to elevator pitches to taglines, here are eight messaging elements you can use to define and promote your business or nonprofit.
-
Smart Practices for Hiring the Best Creative PartnerIf you’re a project manager looking for guidance on finding the best creative partner, or a procurement specialist looking for...
More Resources
-
Article
Checklist of Federal and State Requirements for Developing an Accessible Website in OregonUnderstanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical...
-
Article
How to build a higher ed website that achieves excellenceIt’s one thing to deliver an excellent student experience on campus; quite another to build an excellent website. Between us...
-
Article
Icon do’s and don’ts: What you need to know before incorporating icons in your next projectIcons often get overlooked. This is probably because their job is a thankless one: Enhance the content without being too...
