The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.
Smart Practices for Hiring the Best Creative Partner
How to find, vet, and hire the best creative partner.
ArticleWCAG 2.2 Guidelines - What's New
Learn about the latest update in the Web Content Accessibility Guidelines (WCAG) to help websites become as inclusive as possible.
ArticleDrupal or WordPress? Choosing the Right CMS for Your Higher Ed Website
Both Drupal and WordPress have different strengths and weaknesses for building a college website. Learn which would work best for your school.
ArticleSquarespace vs. WordPress: What’s best to build your website?
The CMS platform you choose to host your website is like purchasing a home. Do you want to "rent" or "build"? Learn the pros and cons.