The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.
Smart Practices for Hiring the Best Creative Partner
How to find, vet, and hire the best creative partner.
ArticleWhy Websites Are An Ongoing Investment
Effective websites must continually evolve, grow, and adapt to resonate with users and prospects. Building the site is just the first step.
ArticleWCAG 2.2 Guidelines - What's New
Learn about the latest update in the Web Content Accessibility Guidelines (WCAG) to ensure your website is inclusive to all.
ArticleDrupal or WordPress? Choosing the Right CMS for Your Higher Ed Website
Both Drupal and WordPress have different strengths and weaknesses for building a college website. Learn which would work best for your school.