UX Design & Custom Web Development

Looking for a cookie-cutter, template-based online tool? You won’t find that here. At the MAC, we solve unique challenges for our unique clients, designing custom-built digital experiences that are powerful, user-focused, and get results.

  1. 1.Strategy
  2. 2.Design
  3. 3.Development
Phase 1

Phase 1

Website Strategy

Who are your users, and how to reach them? We start every engagement by building a solid foundation of research to support your project’s success.

First things first. We’ll develop a thorough knowledge of your offerings, your technical needs, and the audiences you want to reach, so that we can develop your website or app to deliver the functionality you need with a strategy that hits the mark.

See phase 2


  • Competitive analysis
  • Customer/user profiles
  • Tech, UX, and SEO audits
  • Functional and technical specs
  • Online surveys
  • Information architecture and content strategy
Phase 2

Phase 2

Website Design

What do you need your users to do? And what do they need, in turn, from you? There’s an opportunity for excellence on the bridge to that gap.

User experience (UX) encompasses any successful website strategy. Based on the research we’ve performed in Phase 1, we’ll develop content and design that work in tandem to meet your goals, serving your users’ needs in a way that’s elegant and effortless.

See phase 3


  • Content development (copywriting, infographics)
  • UX wireframing for desktop and mobile
  • UI design for desktop and mobile
  • User testing
Phase 3

Phase 3

Website Development

The custom tools we design and build aren’t just cream puffs with shiny fenders. They’re engineered to deliver tons of data lightning-fast.

Modern tech. Best practices. Clean, lightweight code. Robust functionality calls for significant horsepower under the hood, and we deliver that — along with long-term maintenance and marketing partnerships to keep your application purring down the road.


  • Front- and back-end development
  • Regulatory compliance (security, accessibility)
  • Analytics monitoring
  • Ongoing content management
  • Best practice on-page SEO
  • Client training and ongoing maintenance


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An illustration of a person holding a coin.

Phase 1 options

All new engagements begin with Strategy. Based on your needs, we offer two approaches for Phase 1, in which we build a foundation through solid research to guide the development of your custom website or app.

  • Option 1
  • Option 2
Option 1

Essential Website Strategy

$$ / 4–6 weeks to complete

Here’s our essential phase 1 services when beginning a new web design project:

  • Interview your stakeholders
  • Perform a competitive analysis or industry best-practices analysis
  • Identify your organization goals, user needs, and target metrics
  • Develop detailed functional and technical specifications
  • Develop a draft information architecture
  • Remove uncertainty by answering the questions about your website that keep you up at night
  • Present our written findings and recommendations for phase 2
Option 2

Expanded Website Strategy

$$$ / 8+ weeks to complete

In addition to our essential services we can provide the following expanded deliverables:

  • Content Strategy
  • User/customer profiles
  • UI design mood boards
  • User testing
  • Digital marketing roadmap
  • Other deliverables tailored to your organization