Website design & development

Looking for a cookie-cutter, template-based website? You won’t find that here. At the MAC, we solve unique challenges for our unique clients, developing custom-built websites and online tools that are powerful, user-focused, and get results.

  1. 1.Strategy
  2. 2.Design
  3. 3.Development
Phase 1

Phase 1

Website Strategy

Who are your users, and how to reach them? We start every engagement by building a solid foundation of research to support your project’s success.

First things first. We’ll develop a thorough knowledge of your offerings, your technical needs, and the audiences you want to reach, so that we can develop your website or app to deliver the functionality you need with a strategy that hits the mark.

See phase 2

Capabilities

  • Competitive analysis
  • Customer/user profiles
  • Tech, UX, and SEO audits
  • Functional & technical specs
  • Information architecture and content strategy
Phase 2

Phase 2

Website Design

What do you need your users to do? And what do they need, in turn, from you? There’s an opportunity for excellence on the bridge to that gap.

A successful digital strategy is all about user experience (UX). Based on the research we’ve performed in Phase 1, we’ll develop content and design that work in tandem to meet your goals, serving your users’ needs in a way that’s effortless, attractive, and functional.

See phase 3

Capabilities

  • Content development (copywriting, infographics, etc.)
  • UX wireframing — for desktop and mobile
  • UI design — for desktop and mobile
  • User testing
Phase 3

Phase 3

Website Development

The custom tools we build aren’t just cream puffs with shiny fenders. They’re powerful, durable, and engineered to deliver tons of data, lightning-fast.

Modern tech. Best practices. Clean, lightweight code. Robust functionality calls for significant horsepower under the hood, and we deliver that — along with long-term maintenance and marketing partnerships to keep your application purring down the road.

Capabilities

  • Front- and back-end development
  • Regulatory compliance (security, ADA, etc.)
  • Analytics monitoring
  • Ongoing content management
  • Best practice on-page SEO
  • Search engine marketing

Phase

  • 1
  • 2
  • 3
An illustration of a person holding a coin.

Phase 1 pricing & options

All new engagements begin with Strategy. Based on your needs, we offer two approaches for Phase 1, in which we build a foundation through solid research to guide the development of your custom website or app.

  • Option 1
  • Option 2
Option 1

Essential Website Strategy

$8–10K / 5–8 weeks to complete

Here are the essential services we provide when starting any new web development project:

  • Interview your stakeholders
  • Perform a competitive analysis or industry best-practices analysis
  • Identify your business goals, user needs, and target metrics
  • Develop functional and technical specifications
  • Develop a content strategy and information architecture
  • Present our written findings, recommendations, and next steps
Option 2

Expanded Website Strategy

$15–20K+ / 8–12 weeks to complete

In addition to our essential services, we can provide the following expanded deliverables, depending on the needs of your organization:

  • User/customer profiles
  • Interface design mood boards
  • Tagline and naming services
  • Messaging toolkit (brand promise, elevator pitches, etc)
  • Digital marketing roadmap
  • Other deliverables tailored to your organization