Branding design & application

Storytelling. Differentiation. Visual identity and messaging. Consistency and professionalism. What does it take to do it right?

  1. 1.Strategy
  2. 2.Design
  3. 3.Application
Phase 1

Phase 1

Branding Strategy

Know thy audience. And have a plan to reach them. We start every project by building a solid foundation of research to support your success.

With a deep understanding of your offerings, your team’s lived values and culture, and the people you most want to reach, we build your brand confidently: delivering creativity that hits the mark, illuminated by a strategy that’s rational, focused, and smart.

See phase 2

Capabilities

  • Competitive analysis
  • Customer profiles
  • Product or company naming
  • Tagline and messaging development
  • Branding and marketing roadmap
Phase 2

Phase 2

Branding Design

Your brand’s visual and messaging elements should tell your story at a glance, resonate with the people you need to reach, and advance your goals.

Based on the research we perform and the strategic insights we discover, we’ll develop a toolkit of visual and messaging elements that truly encapsulate your identity, communicating your best to your audience in a way that matters to them.

See phase 3

Capabilities

  • Logo design
  • Stationery design
  • Iconography design
  • Brand identity guide
Phase 3

Phase 3

Branding Application

Once we’ve defined your identity, it’s time to put it to work. We’ll provide the tools to market your brand with professionalism and consistency.

Stationery. Business cards. Print and digital collateral, like brochures or social media banners. Advertising. A website. A strategic marketing plan. A brand book to help you express your identity with precision and consistency. Let’s talk about your needs.

Capabilities

  • Sales collateral
  • Signage and wayfinding
  • Digital marketing
  • Outdoor advertising
  • Infographics

Phase

  • 1
  • 2
  • 3
An illustration of a person holding a coin.

Phase 1 pricing & options

Every new engagement begins with Strategy. Based on your needs, we offer two approaches for Phase 1, in which we lay a foundation through solid research to define your brand and grow your organization.

  • Option 1
  • Option 2
Option 1

Essential Branding Strategy

$5–7K / 3–5 weeks to complete

Here are the essential services we provide when starting any new branding project:

  • Interview your stakeholders
  • Research your competitors and perform an industry best-practices analysis
  • Audit your current messaging and visual identity
  • Identify your business goals, customer needs, and target metrics
  • Identify your brand promise and unique position in the marketplace
  • Present our written findings, recommendations, and next steps
Option 2

Expanded Branding Strategy

$10–15K+ / 5–8 weeks to complete

In addition to our essential services, we can provide the following expanded deliverables, depending on the needs of your organization:

  • Visual identity mood boards
  • Tagline and naming services
  • Messaging toolkit (brand promise, elevator pitches, etc)
  • Branding and marketing roadmap
  • Other deliverables tailored to your organization