Branding UX Design

Branding Design & Communications

Storytelling. Differentiation. Visual identity and messaging.
What does it take to do it right?

  1. 1.Strategy
  2. 2.Design
  3. 3.Application
Phase 1

Phase 1

Branding Strategy

Know thy audience. And have a plan to reach them. We start every project by building a solid foundation of research to support your success.

With a deep understanding of your offerings, your team’s lived values and culture, and the people you most want to reach, we build your brand confidently: delivering creativity that hits the mark, illuminated by a strategy that’s rational, focused, and smart.

See phase 2

Capabilities

  • Competitive analysis
  • Customer profiles
  • Product or company naming
  • Tagline and messaging development
  • Branding and marketing roadmap

We start with strategy

Pricing & Options

Get our free, 8-page guide on how to start smart

See an example brand book we developed for LBCC (8.2MB PDF)

Phase 2

Phase 2

Branding Design

Your brand’s visual and messaging elements should tell your story at a glance, resonate with the people you need to reach, and advance your goals.

Based on the research we perform and the strategic insights we uncover in phase 1, we’ll develop a toolkit of visual and messaging elements that truly encapsulate your identity, communicating your best to your target audiences in ways that matter to them.

See phase 3

Capabilities

  • Logo and wordmark design
  • Identity system design
  • Testing and validation
  • Brand guidelines and training

We start with strategy

Pricing & Options

Get our free, 8-page guide on how to start smart

See an example brand book we developed for LBCC (8.2MB PDF)

Phase 3

Phase 3

Branding Application

Once we’ve defined your identity, it’s time to put it to work. We’ll provide the tools to market your brand with professionalism and consistency.

Stationery and business cards. Print and digital collateral, like sales brochures or social media headers. Outdoor advertising. A website. A strategic marketing plan. A brand book to help you express your identity with precision and consistency. Let’s talk about your needs.

Capabilities

  • Sales collateral
  • Signage and wayfinding
  • Digital marketing
  • Outdoor advertising
  • Infographics

We start with strategy

Pricing & Options

Get our free, 8-page guide on how to start smart

See an example brand book we developed for LBCC (8.2MB PDF)

Phase

  • 1
  • 2
  • 3
An illustration of a person holding a coin.

Phase 1 options

Every new engagement begins with Strategy. Based on your needs, we offer two approaches for Phase 1, in which we lay a foundation through solid research to define your brand and grow your organization.

  • Option 1
  • Option 2
Option 1

Essential Branding Strategy

$$ / 3–5 weeks to complete

Here’s our essential phase 1 services when beginning a new branding project:

  • Interview your stakeholders
  • Research your competitors and perform an industry best-practices analysis
  • Audit your current messaging and visual identity
  • Identify your business goals, customer needs, and target metrics
  • Identify your unique position in the marketplace
  • Remove uncertainty by answering the questions about your branding that keep you up at night
  • Present our written findings and recommendations for phase 2
Option 2

Expanded Branding Strategy

$$$ / 6+ weeks to complete

In addition to our essential services we can provide the following expanded deliverables:

  • Visual identity mood boards
  • Tagline and naming services
  • Messaging toolkit (brand promise, elevator pitches, etc.)
  • Branding and marketing roadmap
  • Other deliverables tailored to your organization