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The Smart Start to Developing Your New WebsiteAll website development projects start with questions. Lots of questions. Learn how to uncover unknowns and proceed with confidence with this free, 8-page illustrated guide.
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The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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The smart start to developing your new brand identityWhat do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
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MAC Guide to Messaging ComponentsA quick tour of the different kinds of messaging found in an organization’s branding toolkit.
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UX basics for a better customer experienceHow to design a user experience that impresses your customers.
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Smart Practices for Hiring the Best Creative PartnerHow to find, vet, and hire the best creative partner.
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WCAG 2.2 Guidelines - What's NewLearn about the latest update in the Web Content Accessibility Guidelines (WCAG) to help websites become as inclusive as possible.
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Drupal or WordPress? Choosing the Right CMS for Your Higher Ed WebsiteBoth Drupal and WordPress have different strengths and weaknesses for building a college website. Learn which would work best for your school.
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Squarespace vs. WordPress: What’s best to build your website?The CMS platform you choose to host your website is like purchasing a home. Do you want to "rent" or "build"? Learn the pros and cons.
