The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
The smart start to developing your new brand identity
What do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
The smart start to developing your new website
What do all website projects have in common when they begin? The answer is ... uncertainty.
MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.
UX basics for a better customer experience
How to design a user experience that impresses your customers.
Smart Practices for Hiring the Best Creative Partner
How to find, vet, and hire the best creative partner.
WorksheetInfographic: File format decision guide
Should your logo should be in JPG or SVG format? And what’s the deal with CMYK vs. RGB? Clear away the confusion with this handy decision guide.
ArticleThe Half-day Brand Messaging Workshop (What It Is, Why It Works)
Our 4-hour brand messaging workshop enables participants to feel heard, inspired, and aware of their organization in a more meaningful way.
ArticleHow to Unveil a New Brand Identity (Six Steps for Doing it Right)
A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.