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The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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The smart start to developing your new brand identityWhat do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
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The smart start to developing your new websiteWhat do all website projects have in common when they begin? The answer is ... uncertainty.
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Guide to Messaging ComponentsA quick tour of the different kinds of messaging found in an organization’s branding toolkit.
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UX basics for a better customer experienceHow to design a user experience that impresses your customers.
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Smart Practices for Hiring the Best Creative PartnerHow to find, vet, and hire the best creative partner.
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How to Unveil a New Brand Identity (Six Steps for Doing it Right)A winning brand rollout strategy will guide you in the months and weeks leading up to—as well as after—the public reveal.
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How to Navigate Public Input When Designing a New LogoNavigating the shark-infested waters of public input doesn’t have to be dangerous. Here’s what experience has taught us.
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Checklist of Federal and State Requirements for Developing an Accessible Website in Washington StateUnderstand state and federal law: How to develop an accessible website in the Washington State.
