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The MAC Guide to Naming an Organization, Product, or ServiceHere at Madison Ave. Collective, we have a tested naming process for creating a memorable name that engages your most critical audiences and positions you for success.
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The smart start to developing your new brand identityAll branding and marketing projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we recommend starting with a Discovery phase. Learn all about Discovery for your next branding...
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The smart start to developing your new websiteAll website development projects start with questions. Lots of questions. In order to uncover unknowns and proceed with confidence, we...
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Guide to Messaging ComponentsFrom positioning statements to elevator pitches to taglines, here are eight messaging elements you can use to define and promote...
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UX basics for a better customer experienceWhen it comes to website development, there’s a big difference between using a one-size-fits-all template, and creating a multi-dimensional user...
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Smart Practices for Hiring the Best Creative PartnerIf you’re a project manager looking for guidance on finding the best creative partner, or a procurement specialist looking for...
More Resources
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Article
How to build a higher ed website that achieves excellenceIt’s one thing to deliver an excellent student experience on campus; quite another to build an excellent website. Between us...
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Article
Icon do’s and don’ts: What you need to know before incorporating icons in your next projectIcons often get overlooked. This is probably because their job is a thankless one: Enhance the content without being too...
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Worksheet
Infographic: Step-by-step branding roadmapThis handy infographic will take you step-by-step through our branding process.
