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The MAC Guide to Naming an Organization, Product, or Service
Whether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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The smart start to developing your new brand identity
What do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
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MAC Guide to Messaging Components
A quick tour of the different kinds of messaging found in an organization’s branding toolkit.
More Resources
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Worksheet
How to track success on your website projectSuccess on your project is as simple as M-A-C (Maintain, Analyze, Correct)!
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Article
Communicating with Diverse AudiencesLearning how to effectively communicate with and understand diverse audiences is essential to your organization's success. Here's why.
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Article
How to Build Out Your Organization’s Sub-Branding StrategyLearn about the different elements of good sub-brands as a part of your organization's overall brand architecture.