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The MAC Guide to Naming an Organization, Product, or ServiceWhether you’re starting a new business or launching a new product, a great name can create instant buzz, differentiate you from the competition, and lay the foundation for a great brand.
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The smart start to developing your new brand identityWhat do all branding and marketing projects have in common when they begin? The answer is ... uncertainty.
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MAC Guide to Messaging ComponentsA quick tour of the different kinds of messaging found in an organization’s branding toolkit.
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How to Win Over Riders with a Better Digital Transit ExperiencePublic transportation keeps our cities moving, connecting people to their jobs, schools, and favorite hangout spots. As urban areas expand and tech keeps advancing, transit agencies are turning to digital tools to step up their...
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Checklist of Federal and State Requirements for Developing an Accessible Website in TexasUnderstand state and federal law: How to develop an accessible website in the state of Texas.
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Checklist of Federal and State Requirements for Developing an Accessible Website in ColoradoUnderstand state and federal law: How to develop an accessible website in the state of Colorado.
